Sidabrinis Kompiuterinė grafika · 2023
Super Ego Skaitmeninis Menas
- Sidabrinis apdovanojimas A' Design Award 2023 in Kompiuterinė grafika
- CLIENT: Kutuko Studio SL
- Estimated Number of Design Views: 63,031
- Verification code CCF54A60D8 · Verify this award
Colors
About Super Ego Skaitmeninis Menas
„Super Ego“ – meno projektas, perteikiantis vartotojų kultūrą ir socialinės žiniasklaidos poveikį žmonėms. Projektu siekiama kritikuoti dirbtinį žmonių ego maitinimą per mygtukus „Patinka“ ir sekėjus tokiose socialinės žiniasklaidos platformose kaip „Instagram“. Juo norėjosi sukurti metaforišką naujųjų visuomenės superherojų, kurių gyvenimas sukasi siekiant gauti daugiau simpatijų ir sekėjų, vaizdą. Projekte pagrindinis dėmesys skiriamas „Instagram“, kur kiekvienas internete paskelbtas vaizdas rodomas kaip vitrina, siekiant patraukti vartotojų dėmesį.
About the Sidabrinis apdovanojimas A' Design Award
Super Ego Skaitmeninis Menas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Super Ego Skaitmeninis Menas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Super Ego Skaitmeninis Menas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Press Kit
- Unique Properties
- SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
- Dimensions & Packaging
- 4960X7015 Pixeles, Tiff RGB
- Tags
- 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
- Production Technology
- For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
- Design Challenge
- The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
- Research
- Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
- Inspiration
- The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
- Project Duration
- The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
- Operation Flow
- Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
- Patents
- Kutuko Studio SL
- Image Credits
- Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
