Momenten Gėrimų pakuotė by E2W Studio is a highly esteemed winner of the very prestigious 2023 Bronzinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

BronzinisPakuotės· 2023

Momenten Gėrimų pakuotė

by E2W Studio

Client: E2W Studio

Bronzinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Verified Award Winner
Verify Award Status for #146150

View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten Gėrimų pakuotė

Momenten – tai pakuotės dizainas be cukraus gaminamam putojančiam vynui, parduodamam plonose skardinėse. Prekės pavadinimas nurodo į tinkamą momentą gerti – nei per anksti, nei per vėlai. Vizualinė tapatybė sukurta remiantis personažais, vadinamais burbulų pabaisomis, įkvėptomis mažo veidelio, sudaryto iš skyrybos ženklų. Kiekviena pabaisos forma atspindi skonį – apvalesnės formos žymi švelnesnius skonius, o aštresnės – ryškesnius, taip padedant pirkėjams lengviau atrasti mėgstamą skonį. Papildoma linija, pavadinta KAI, tęsia tą pačią atpalaiduojančią ir žaismingą stilistiką. Dizainas sukurtas 2021 metais.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Momenten Gėrimų pakuotė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Momenten Gėrimų pakuotė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Momenten Gėrimų pakuotė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A