Effortless Pakuotės dizainas by E2W Studio

Effortless Pakuotės dizainas by E2W Studio is a highly esteemed winner of the very prestigious 2023 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

SidabrinisPakuotės· 2023

Effortless Pakuotės dizainas

by E2W Studio

Client: E2W Studio

Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Effortless Pakuotės dizainas

„Effortless“ – tai pakuotės dizainas, sukurtas individualizuotos plaukų priežiūros prekės ženklui. Prekės ženklas siūlo daugiau nei 300 tikslių plaukų priežiūros sprendimų, parenkamų pagal plaukų tipą, gyvenamąją aplinką ir formavimo įpročius. Ant pakuotės pateikiama tik funkcinė informacija, išdėstyta aiškia vizualine tvarka, kad funkcija ir išvaizda sudarytų vientisą visumą. Logotipe naudojamas humanistinis šriftas be užraitų (sans serif), o simbolis jungia raidę E su tikslia skalės linija. Kiekvieną maketą lemia kintama tinklelio sistema, pagrįsta santykiu 1 su 1,414. Kiekvienos pakuotės matmenys: 52 mm pločio, 52 mm gylio ir 190 mm aukščio.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Effortless Pakuotės dizainas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Effortless Pakuotės dizainas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Effortless Pakuotės dizainas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A