Wonderland Fruit Pakuotės iliustracija by Chia-Liang Lin

Wonderland Fruit Pakuotės iliustracija by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.

BronzinisGrafika· 2023

Wonderland Fruit Pakuotės iliustracija

by Chia-Liang Lin

Client: Huzhou University

Bronzinis apdovanojimas A' Design Award Winner in Grafika Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Pakuotės iliustracija

„Wonderland Fruit“ – tai vaisių produktams sukurta pakuočių iliustracijų serija. Iliustracijose naudojami tradiciniai kinų meno elementai, tokie kaip paviljonai, gervės ir palaimos debesys, kuriančios stebuklingos šalies atmosferą. Spalvų tonas atkartoja kiekvieno vaisiaus spalvą, todėl iliustracija ir produktas dera tiek vizualiai, tiek stilistiškai. Švelnios spalvos sujungia tradicinį ir šiuolaikinį vizualinį stilių. Serija sukurta naudojant „Adobe Photoshop“ ir „Illustrator“ programas, kiekvieno lapo matmenys – 297 x 420 milimetrų.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Wonderland Fruit Pakuotės iliustracija laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Wonderland Fruit Pakuotės iliustracija bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Wonderland Fruit Pakuotės iliustracija puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU