Pattern Play Žaidimų kortos, kalendorius by Topys - Huimeng Li is a highly esteemed winner of the very prestigious 2023 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.
BronzinisGrafika· 2023
Pattern Play Žaidimų kortos, kalendorius
Client: Topys
Bronzinis apdovanojimas A' Design Award Winner in Grafika Category
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- Verified Award Winner
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The Design
About Pattern Play Žaidimų kortos, kalendorius
„Pattern Play“ – tai žaidimų kortų rinkinys ir kalendorius, sukurti norint įnešti spalvų į kasdienį gyvenimą. Žaidimų kortose vietoje įprastų kortų mastų pavaizduota 54 unikalios iliustracijos. Paveikslėlinės kortos įkvėptos kaleidoskopų, o skaitinės kortos atskleidžia netaisyklingus raštus ir formas. Kortos atspausdintos ant 310 g/m² vandeniui atsparaus juodo šerdies kartono su matiniu apdailos sluoksniu ir suapvalintais kampais. Kalendoriuje 12 kūrinių padidinti ir atspausdinti ant 250 g/m² specialaus popieriaus su atplėšimo linija, todėl kiekvienas lapas taip pat gali būti naudojamas kaip plakatas. Šio dizaino tikslas – suteikti pozityvumo kasdienėms dienoms.
The Recognition
About the Bronzinis apdovanojimas A' Design Award
Pattern Play Žaidimų kortos, kalendorius laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Pattern Play Žaidimų kortos, kalendorius bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Pattern Play Žaidimų kortos, kalendorius puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pattern Play! is Design For You’s newest series, a TOPYS project that aims to enliven daily objects with design power. The designer plays with patterns and colors, dots, and lines, and put them on playing cards and a calendar. 54 unique illustrations with unbridled imagination make one-of-a-kind playing cards. They can also be used as tarot cards, or bookmarks... 12 artworks are enlarged and paired with one-liners from editors to make the calendar. They can also be posters that light up your living room, office, favorite corner, and your 2023. The team hopes these two beautiful non-standard products will stir up a little splash in ordinary daily life and bring the most joy and inspiration to you. Pattern Play, Pattern Fun!
- Dimensions & Packaging
- Playing Cards: 63mm x 88mm x 19mm
Calendar: 270mm x 430mm - Tags
- product design, illustration, graphic design, playing cards, entertainment, recreational, home decoration, lifestyle
- Production Technology
- 'Pattern Play!'' Playing Cards was made with 310 gsm waterproof card stock paper, matte cover finish, and rounded corners, double-sided solid color printing. The calendar was made with 250 gsm specialty paper which was printed in solid color with a tear-off line.
- Design Challenge
- The main challenge in the creative process is to balance originality and practicality. The designer has to follow design rules for playing cards while trying to separate them from standard products. Instead of spades, hearts, diamonds, and clubs, 54 unique illustrations were created for each card. J, Q, and K are kaleidoscope-inspired. A to 10 are irregular patterns and shapes. Jokers are TOPYS's IP little ghost. The team also did several internal tests and spent a lot of time adjusting the size and colors of the letters and numbers to make sure they were easy to read and play with.
- Research
- As a first-timer, the team did a lot of research on different types, printing techniques, and materials of playing cards, wanting to make sure that it is a top-quality product with top designs. We studied many cases ranging from big companies like Art of Play, and Bicycle to small local labels. Then we compared many suppliers and paid factory visits. With in-depth research, the team decided to produce in poker size, which allows more visuals, and with international standard 310 gsm black core card, matte cover finishes to provide a premium playing experience, even for daily recreational activities.
- Inspiration
- People have taken unprecedented safety measures during COVID-19. Being socially isolated for so long makes everyone feel more or less lonely or depressed. And thus the designer wants to create designs with vivid, bold colors within organic patterns and shapes to inject positivity and hope into people's daily life. The team chose playing cards as the main product in hopes to provide a refreshing and special entertainment experience for family and friends, while a colorful eye-catching calendar can brighten up and energize any space as a nice decoration.
- Project Duration
- It was started in July 2022 in Shenzhen and went on sale in November 2022 in Shenzhen.
- Operation Flow
- Daily recreational activity and home decoration
- Team Members
- Illustrator & Motion Designer: Huimeng Li
Art Director: Silin Chen
Project Manager: Jing Lin
Planners: Jing Lin, Xiwen Wang
Photographer: Zichen Yang
Editor: Yun Ji
PR: Wanjun Xie - Image Credits
- IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1-5: Photographer Zichen Yang, Pattern Play!, 2022.
Image #1-5: Creator Huimeng Li, Pattern Play!, 2022.
Video Credits:
Motion Graphics by Huimeng Li.
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