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All We Need is Love Viskas, ko mums reikia, yra meilė by Pin Gao

All We Need is Love Viskas, ko mums reikia, yra meilė by Pin Gao is a highly esteemed winner of the very prestigious 2023 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.


BronzinisGrafika· 2023

All We Need is Love Viskas, ko mums reikia, yra meilė

by Pin Gao

Client: Shenyang Jianzhu University

Bronzinis apdovanojimas A' Design Award Winner in Grafika Category

Colors

The Design

About All We Need is Love Viskas, ko mums reikia, yra meilė

Viskas, ko mums reikia, yra meilė – tai plakatas, jungiantis kinų rašmenis su anglų kalbos raidėmis. Dizainas paremtas kinišku hieroglifu, reiškiančiu meilę. Šis rašmuo suformuotas iš fotografinių vaizdų, taip pat jame integruotos anglų kalbos raidės l, o, v ir e bei skaičius 2023. Kūriniui, kurio matmenys 700 x 1000 milimetrų, sukurti buvo naudojama fotografija ir grafikos apdorojimo programinė įranga. Plakatas gali būti eksponuojamas viešose erdvėse. Tikslas – parodyti senovinį kinų rašmenį šiuolaikine vizualine forma bei išreikšti vienybės ir taikos idėją.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

All We Need is Love Viskas, ko mums reikia, yra meilė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad All We Need is Love Viskas, ko mums reikia, yra meilė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. All We Need is Love Viskas, ko mums reikia, yra meilė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is an innovative design using text elements. It is to excavate the new form of Chinese character art, take the Chinese characters as the prototype, and to make full use of photography technology to deduce its charm, making the text more visual. In this way, the ancient Chinese characters have a new visual display and transmission.
Dimensions & Packaging
700 mm x 1000 mm
Tags
Poster, design, public service, visual communication
Production Technology
Photography and graphics processing software and other tools were used to create this design work.
Design Challenge
The challenge of this work is to design the ancient Chinese characters more visually and graphically without affecting the recognition of characters.
Research
By exploring the design history and development of English font elements, this work aims to investigate the methods and measures of the interaction design between Chinese and Western characters , so that more people can understand the art of Chinese characters, and establish more exchanges and cooperation between in the east and the west. This is an innovative design using text elements. It is to excavate the new form of Chinese character art, take the Chinese characters as the prototype, and to make full use of digital technology to deduce its charm, making the text more visual. In this way, the ancient Chinese characters have a new visual display and transmission.
Inspiration
The creative inspiration of this work comes from the visit in UK. After in-depth study of English fonts, an interesting idea came into being. a connection between Chinese and English is been established .The Chinese character “love" made from special images. it integrates English letter "l' "o" "v" "e" and 2023. It symbolizes the power of unity to unite into love, and wants to express the power of peace through this design. These ingenious design presents the perfect mixture of Chinese characters and English letters, and also makes the ancient Chinese characters show a new modern style.
Project Duration
The project started in August 2022 in London of UK and finished in November 2022.
Operation Flow
This work can be posted in the various public environments, in order to achieve the role of showing studio image and warning humans.
Image Credits
Image #1: Photographer Gao Pin, Variations, 2022.
Optional Image #1 Illustrator Gao Pin
Optional Image #2 Illustrator Gao Pin
Optional Image #3 Illustrator Gao Pin
Optional Image #4. Illustrator Gao Pin

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