Sidabrinis Grafika · 2023
Evoluwe Prekės ženklo identitetas
- Sidabrinis apdovanojimas A' Design Award 2023 in Grafika
- CLIENT: Evoluwe
- Estimated Number of Design Views: 32,371
- Verification code DDFCFB8D51 · Verify this award
Colors
About Evoluwe Prekės ženklo identitetas
Evoluwe – tai prekės ženklo identitetas, sukurtas klientų aptarnavimo konsultacijų įmonei. Identitete naudojamos inicialės E ir W, išreiškiančios bendrą ir nuolatinę evoliuciją. Simbolis sudarytas iš trijų geometrinių formų, žyminčių tris konsultavimo proceso etapus. Kvadratas simbolizuoja momentą, kai suprantami kliento poreikiai. Antroji forma turi vieną suapvalintą kampą ir žymi transformacijos pradžią. Trečioji forma turi du suapvalintus kampus ir vaizduoja užbaigtą evoliuciją. Konstrukcija buvo grindžiama aukso pjūviu, užtikrinančiu identiteto nuoseklumą skaitmeninėje ir spausdintinėje medžiagoje.
About the Sidabrinis apdovanojimas A' Design Award
Evoluwe Prekės ženklo identitetas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Evoluwe Prekės ženklo identitetas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Evoluwe Prekės ženklo identitetas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Press Kit
- Unique Properties
- The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
- Dimensions & Packaging
- Width 5 mm x Depth 87 mm x Height 150 mm
The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper. - Tags
- Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
- Production Technology
- To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
- Design Challenge
- The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
- Research
- The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values. - Inspiration
- To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.
The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together. - Project Duration
- The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
- Operation Flow
- The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.
