The Donn Vieno Salyklo Airiškas Viskis – autorius Tiago Russo and Katia Martins

Darbas The Donn Vieno Salyklo Airiškas Viskis, kurio autorius Tiago Russo and Katia Martins, yra itin vertinamas prestižinio 2023 Auksinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

AuksinisPakuotės· 2023

The Donn Vieno Salyklo Airiškas Viskis

Dizaineris: Tiago Russo and Katia Martins

Klientas: The Craft Irish Whiskey Co.

Kategorijos Pakuotės laimėtojas – Auksinis apdovanojimas A' Design Award

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Dizainas

Apie The Donn Vieno Salyklo Airiškas Viskis

„Donn“ simbolizuoja jauniausią „The Craft Irish Whiskey Co.“ asortimentą; Tai yra vartai į pagrindines prekės ženklo vertybes kaip įtraukianti patirtis, susijusi su šiuo ar bet kokiu CIWC kuriamu produktu. Negailima jokių priedų, nėra per mažų detalių. Naudotojas gali rasti kiekvieną komponentą, kuris iš tiesų gali suteikti tobulą viskio potyrį, pradedant trikdančio, įspūdingo butelio dizaino ir baigiant įspūdinga permatoma dėžute. Stiklas, pipetė ir akmenys, saugiai pritvirtinti prie zomšos dėžutės pagrindo, sukuria saugų aksesuarų ekraną, papildytą švelniomis odinėmis detalėmis.

Pripažinimas

Apie Auksinis apdovanojimas A' Design Award

The Donn Vieno Salyklo Airiškas Viskis laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad The Donn Vieno Salyklo Airiškas Viskis bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. The Donn Vieno Salyklo Airiškas Viskis kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Matmenys ir pakuotė: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Žymos: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Gamybos technologija: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Dizaino iššūkis: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Tyrimas: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Įkvėpimas: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Projekto trukmė: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Veikimo eiga: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Komandos nariai: Tiago Russo
Katia Martins
Jose Augusto
Nuotraukų autoriai: The Craft Irish Whiskey Co.