Sonder Moments Plika akimi matomas 3D menas by Flint Walk

Sonder Moments Plika akimi matomas 3D menas by Flint Walk is a highly esteemed winner of the very prestigious 2023 Geležinis apdovanojimas A' Design Award in Kompiuterinės grafikos, 3D modeliavimo, tekstūravimo ir atvaizdavimo dizainas Competition Category.

GeležinisKompiuterinė grafika· 2023

Sonder Moments Plika akimi matomas 3D menas

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

Geležinis apdovanojimas A' Design Award Winner in Kompiuterinė grafika Category

29,029
Verified Award Winner
Verify Award Status for #149940

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sonder Moments Plika akimi matomas 3D menas

„Sonder Moments“ – tai plika akimi matomas erdvinis (3D) viešasis meno kūrinys, eksponuojamas skaitmeniniame reklaminiame stende centrinėje Čengdu miesto (Kinija) dalyje. Kūrinys vaizduoja milžinišką figūrą, sukurtą naudojant kompiuterinę grafiką ir plika akimi matomą 3D technologiją. Gėlių, marmuro ir stiklo elementai derinami su dalelių efektais ant meteoritų. Kūrinys pristatomas 8K raiškos LED ekrane, kurio paviršiaus plotas siekia 888 kvadratinius metrus. Didelis mastas sukuria stiprų vizualinį poveikį. Milžiniška figūra simbolizuoja savimonę ir individo stiprybę.

The Recognition

About the Geležinis apdovanojimas A' Design Award

Sonder Moments Plika akimi matomas 3D menas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Sonder Moments Plika akimi matomas 3D menas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Sonder Moments Plika akimi matomas 3D menas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.