Kuwasawa Design School 2022 Vadovas – autorius Kazune Watanabe

Darbas Kuwasawa Design School 2022 Vadovas, kurio autorius Kazune Watanabe, yra itin vertinamas prestižinio 2023 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Spausdintinės ir publikuojamos medijos dizainas.

SidabrinisSpauda· 2023

Kuwasawa Design School 2022 Vadovas

Dizaineris: Kazune Watanabe

Klientas: Kuwasawa Design School

Kategorijos Spauda laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #149958

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Kuwasawa Design School 2022 Vadovas

Mokyklos vadovas Kuwasawa dizaino mokyklai, pirmajai dizaino mokyklai Japonijoje. Pastaraisiais metais daugėja bendravimo internetu, o riba tarp realybės ir virtualaus darosi neryški. Esant tokiai situacijai, dizainerių komanda siekė dizaino galimybės, analogiškai išreikšdama tai, kas buvo pripažinta skaitmeniniu (popierine ir spauda). Iš pirmo žvilgsnio atrodo kaip eilinė knyga, tačiau ją ištraukus animacija veikia. Vadovas suskirstytas į atskirus tomus, kad žmonės galėtų juo mėgautis įvairiais būdais. Jie siekė skaitmeninės išraiškos naudojant tipografiją.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

Kuwasawa Design School 2022 Vadovas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Kuwasawa Design School 2022 Vadovas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Kuwasawa Design School 2022 Vadovas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

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Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Matmenys ir pakuotė: Dimensions Width:182mm x Height:257mm x Depth:25mm
Žymos: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Gamybos technologija: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Dizaino iššūkis: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Tyrimas: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Įkvėpimas: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Projekto trukmė: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Veikimo eiga: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.