Not Always Fun Spausdintas Skelbimas by Squared

Not Always Fun Spausdintas Skelbimas by Squared is a highly esteemed winner of the very prestigious 2023 Sidabrinis apdovanojimas A' Design Award in Socialinis dizainas Competition Category.

SidabrinisSocialinis· 2023

Not Always Fun Spausdintas Skelbimas

by Squared

Client: Squared

Sidabrinis apdovanojimas A' Design Award Winner in Socialinis Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Spausdintas Skelbimas

Reklamos kampanija siekiama didinti informuotumą apie Arlekino sindromą. Tai sindromas, pažeidžiantis autonominę nervų sistemą ir susijęs su prakaitavimo ir odos paraudimu vienoje veido pusėje. Agentūra sukūrė pagrindines vaizdines iliustracijas, kurios yra pagrįstos skirtingų arlekinų vaizdų sugretinimu, siekdamos išaiškinti skirtumą tarp komiško personažo vaizdavimo ir gyvenimo su Arlekino sindromu tikrovės, pabrėždama, kad reikia geriau suprasti ir suvokti būsena.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Not Always Fun Spausdintas Skelbimas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Not Always Fun Spausdintas Skelbimas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Not Always Fun Spausdintas Skelbimas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared