Zao from Xinghua Village Alkoholinių gėrimų pakuotė by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.
SidabrinisPakuotės· 2023
Zao from Xinghua Village Alkoholinių gėrimų pakuotė
Client: Qiangyuanzao
Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category
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The Design
About Zao from Xinghua Village Alkoholinių gėrimų pakuotė
„Zao from Xinghua Village“ – tai kiniškos degtinės pakuotės dizainas. Iliustruotas pagrindinis raštas vaizduoja kviečių auginimo ir jų pavertimo alkoholiniu gėrimu procesą. Kiniškas serijos pavadinimo rašmuo derinamas su europietiškomis gotikinėmis raidžių formomis. Grakščios linijos ir dekoratyviniai raštai sujungia tradiciją su šiuolaikiniu dizainu. Etiketėje naudojamas sidabro įspaudimo procesas su plonomis linijomis, o dėžutėje – UV tamsios linijos, kurias galima pajusti liečiant. Skaidrus butelis atskleidžia tyrą gėrimo spalvą. Dizainu siekiama pristatyti kinišką degtinę jaunesniems žmonėms ir skirtingų kultūrų atstovams.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Zao from Xinghua Village Alkoholinių gėrimų pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Zao from Xinghua Village Alkoholinių gėrimų pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Zao from Xinghua Village Alkoholinių gėrimų pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
- Tags
- Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
- Production Technology
- The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
- Design Challenge
- How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
- Research
- Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
- Inspiration
- Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
- Project Duration
- Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021 - Operation Flow
- When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
- Team Members
- Chunyang Wang
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