Geneo Parodų salono dizainas by Belina Zhang

Geneo Parodų salono dizainas by Belina Zhang is a highly esteemed winner of the very prestigious 2023 Bronzinis apdovanojimas A' Design Award in Interjero ir parodų erdvių dizainas Competition Category.

BronzinisInterjeras· 2023

Geneo Parodų salono dizainas

by Belina Zhang

Client: Shanghai Brander Brand Design., Ltd

Bronzinis apdovanojimas A' Design Award Winner in Interjeras Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Geneo Parodų salono dizainas

Geneo – tai parodų salonas, sukurtas odos priežiūros prekės ženklui, jungiančiam technologijas su natūraliais ingredientais. 280 kvadratinių metrų erdvėje pagrindinėmis temomis pasirinkti vanduo, augalai ir deguonis. Įėjimo zonoje įrengtas tekančio vandens šviesos akcentas, burbulų siena, portretų siena ir 5D kino salė. Burbulų siena gali suktis, o šviesa atskleidžia joje esančius skirtingus augalus. Vaizdo įrašų zonoje lubų apšvietimas ir kvapų sistema kinta priklausomai nuo rodomo filmo turinio. Netikras cementas ir terasas suteikia natūralią ir pirmapradę išvaizdą, o visi sienų kampai buvo suapvalinti ir rankomis poliruoti.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Geneo Parodų salono dizainas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Geneo Parodų salono dizainas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Geneo Parodų salono dizainas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensions & Packaging: Showroom covering 280m²
Tags: beauty, tech, nature, interior, branding
Production Technology: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Design Challenge: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Research: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiration: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Project Duration: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Operation Flow: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.