Sidabrinis Pakuotės · 2023
Bolgrad Putojantis Vynas
- Sidabrinis apdovanojimas A' Design Award 2023 in Pakuotės
- CLIENT: Shumi Love Design
- Estimated Number of Design Views: 27,691
- Verification code 1BD1138CDF · Verify this award
Colors
About Bolgrad Putojantis Vynas
Itališkų putojančių vynų Bolgrad linija yra duoklė klasikinėms italų vyndarystės tradicijoms. Mūsų tikslas buvo pabrėžti prekės ženklo šviežumą, jo siekį ateičiai. Užtikrinti, kad produktas ne tik kuo ilgiau išliktų aktualus rinkoje, bet ir savo išvaizda pralenktų savo pagrindinius konkurentus. Etiketei sukurti buvo naudojamas specialus meninis popierius, liečiamasis lakas, folijos štampavimas ir įspaudas. Visa tai kartu sukuria bendrą prekės įvaizdį ir daro jį patrauklų vartotojui.
About the Sidabrinis apdovanojimas A' Design Award
Bolgrad Putojantis Vynas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Bolgrad Putojantis Vynas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Bolgrad Putojantis Vynas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Press Kit
- Unique Properties
- The Bolgrad brand is expanding its product range, and its portfolio now includes a line of classic Italian sparkling wines. The sparkling wines are produced and bottled in Italy under the supervision of Bolgrad. We were tasked with the comprehensive branding of a collection of classic Italian sparkling wines.
- Dimensions & Packaging
- Necklaces: 100 mm X 27 mm
Label: 64 mm X 65 mm
Paper: Fasson Orion Frozen Diamond Plus - Tags
- italian, sparkling, wine
- Production Technology
- bottle design, brand concept development, trade mark design, package design.
The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer.
Paper: Fasson Orion Frozen Diamond Plus
Post-print: silver stamping, embossing, tactile varnish - Design Challenge
- The core idea revolves around the bubbles that are so pleasing on hot summer days. Reinforcing this idea, we took this image as the central one and made it an eye-stopper — the main, attention-grabbing element of the label. As a result, the label has a unique cut-out — three bubbles form a cut-through. Through the holes you can see the product itself.
- Research
- We did market research on the competitive shelf. As a result of the research it became clear to us that Italian sparkling wines are not only about style, breed and brevity. But also mood, atmosphere, a special feeling and passion. That is what we tried to reflect in the design.
- Inspiration
- What made this project special was the fact that we had to carefully transmit the spirit, atmosphere, and perception of real Italian sparkling wines while giving the consumer a clear understanding that they are dealing with a familiar brand. While working on the branding we always kept in mind that Italian sparkling wines are not just about style, breed, and brevity. They also have a mood, an atmosphere, that special passion, and sensation. This is what we tried to express in the design.
- Project Duration
- The project started in summer 2022 in Kiev, Ukraine.
- Operation Flow
- The label has unique elements that are cut through the label itself. When we glue the label to the bottle, we are able to see through the bottle through the cutouts that are formed. This gives additional visual value to the product and attracts the consumer's attention.
- Patents
- Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023 - Image Credits
- Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
