Bronzinis Pakuotės · 2023
Siviano Itališkas Vynas
- Bronzinis apdovanojimas A' Design Award 2023 in Pakuotės
- CLIENT: Shumi Love Design
- Estimated Number of Design Views: 15,697
- Verification code D921480004 · Verify this award
Colors
About Siviano Itališkas Vynas
Šį kūrinį įkvėpė Italija ir viskas apie Italiją: jos kaukių baliai, paslaptys, slaptosios draugijos, klanai ir turtinga kultūra. Dizainas siekė atspindėti mistiką, paslaptį ir šventus troškimus. Pirkdamas šį vyną vartotojas perka įėjimo bilietą į privilegijuotą visuomenę, į slaptą užsakymą, į kurį patenka tik keli išrinktieji. Etiketė pagaminta originalios sudėtingos formos. Akcentas perkeliamas į dešinę, kad savo asimetrija patrauktų daugiau dėmesio. Tai suteikia daugiau estetikos ir mistikos visai dizaino koncepcijai.
About the Bronzinis apdovanojimas A' Design Award
Siviano Itališkas Vynas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Siviano Itališkas Vynas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Siviano Itališkas Vynas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Press Kit
- Unique Properties
- The overriding task for the agency in this project was the creation of an integral image that would reflect the light and elegant feel of the product, and identify the drink’s region of origin.
The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design. - Dimensions & Packaging
- Label: 86 mm X 145 mm. Paper: Vergé White
- Tags
- italian, wine, siviano
- Production Technology
- Brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Velmart White. Post-print: gold stamping, embossing, tactile varnish
- Design Challenge
- The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
- Research
- We did market research on the competitive shelf. As a result of the research it became clear to us that Italian wines are not only about style, breed and brevity. But also mood, atmosphere, a special "feeling" - feeling and passion. That is what we tried to reflect in the design.
- Inspiration
- The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the upper part of the label respectively.
- Project Duration
- The project started in november 2022 in Italy. The product is intended for the European and U.S. markets.
- Operation Flow
- The label has a unique form: artistic die-cutting of complex shape is performed. Part of the label is shaped. At the same time, the other part of the label is cut through. A powerful center of attraction is formed. This serves to draw attention to the manufacturer's brand and increases the status of the product.
- Patents
- Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023 - Image Credits
- Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
