Auksinis Pakuotės · 2023
1821 Vintage Bolgrad Putojantis Vynas
- Auksinis apdovanojimas A' Design Award 2023 in Pakuotės
- CLIENT: Shumi Love Design
- Estimated Number of Design Views: 3,553,699
- Verification code C8926C29B9 · Verify this award
Colors
About 1821 Vintage Bolgrad Putojantis Vynas
Bolgrado prekės ženklas įkūnija pietinių Ukrainos pakrantės regionų esmę: lengvą atmosferą, puikų klimatą ir gerą vyndarystę. Etiketėje nurodyti 1821-ieji metai yra Bolgrado miesto, esančio Odesos regione, šalies pietuose, įkūrimo metai. Bolgradas – pirmasis Ukrainos gamintojas, nusprendęs į rinką pateikti putojantį vyną žemesniame ir platesniame butelyje, kas labiau būdinga Vakarų gamintojams. Šio gaminio dizainas atspindi progresyvumą, aukštą statusą ir Europos vyndarystės tradicijų laikymąsi.
About the Auksinis apdovanojimas A' Design Award
1821 Vintage Bolgrad Putojantis Vynas laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad 1821 Vintage Bolgrad Putojantis Vynas bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. 1821 Vintage Bolgrad Putojantis Vynas kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.
Press Kit
- Unique Properties
- 1821 is the year in which the city of Bolgrad, located in Odesa Region in southern Ukraine, was founded. The Bolgrad brand embodies the essence of the southern regions along the coast: a light atmosphere, excellent climate, and good winemaking. Bolgrad was the first Ukrainian producer to decide to bring sparkling wine in a lower and wider bottle to market, which is more typical of Western producers.
- Dimensions & Packaging
- Necklaces: 100 mm X 27 mm Label: 64 mm X 65 mm Paper: Fasson Orion Frozen Diamond Plus
- Tags
- sparkling, wine, bolgrad
- Production Technology
- Agency development: bottle design, brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Fasson Orion Frozen Diamond Plus Post-print: gold stamping, embossing, tactile varnish
- Design Challenge
- The main idea of the design is the high status of the product and brand Bolgrad. In the design we wanted to reflect the severity, respectability, so that the consumer feels belonging to the "high society". We also conveyed a sense of celebration, bright lights and festivity.
- Research
- We did market research on the competitive shelf. As a result of the research it became clear to us that sparkling wines are not only about breed and brevity. But also mood, atmosphere, a special status - severity, restraint, a high level of presentability. That is what we tried to reflect in the design.
- Inspiration
- Our target was to carry out a comprehensive branding campaign for sparkling wines under the TM 1821 Vintage Bolgrad. We had the following tasks: bottle design, label set design, further development of the previously created brand identity.
- Project Duration
- The project started in summer 2022 in Kiev, Ukraine.
- Operation Flow
- The bottle design was based on the traditional shape of those for European sparkling wines. The embossed logo personalizes the bottle and clearly identifies the brand. The overall design is stylistically consistent with the brand identity. Special art paper, a tactile varnish, foil stamping, and embossing were used to create the label. Together, all this creates the overall image of the product and makes it attractive to the consumer.
- Patents
- Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023 - Image Credits
- Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
