Trip of Tea Iliustracija by Yao Wu is a highly esteemed winner of the very prestigious 2024 Sidabrinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.

SidabrinisGrafika· 2024

Trip of Tea Iliustracija

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Sidabrinis apdovanojimas A' Design Award Winner in Grafika Category

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Colors

The Design

About Trip of Tea Iliustracija

„Trip of Tea“ – tai iliustracijų pora, sukurta kinų arbatos bendrovei. Abu kūriniai įkvėpti dviejų istorinių arbatos gabenimo kelių – Dešimties tūkstančių mylių arbatos kelio ir Jūrinio šilko kelio. Iš užsakovo logotipo paimtas žirgas kiekviename kelyje pasirodo kaip pasiuntinys. Kiekvieno žirgo forma ir balno raštas kinta, atspindėdami paskirties miesto ar regiono ypatumus. Į iliustracijas įtrauktos arbatos gėrimo scenos iš skirtingų šalių. Iliustracijos nupieštos ranka planšetiniame kompiuteryje ir išskleidžiamos kaip segmentinis ritinys, tinkantis plakatams, atvirukams ir kitoms reikmėms.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Trip of Tea Iliustracija laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Trip of Tea Iliustracija bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Trip of Tea Iliustracija yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
Dimensions & Packaging: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
Tags: illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
Production Technology: The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
Design Challenge: The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
Research: Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
Inspiration: The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
Project Duration: The project started in Beijing in August 2022 and was completed in Beijing in December 2022
Team Members: Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao