Switchbag Kuprinė by Stephanie Branco is a highly esteemed winner of the very prestigious 2024 Bronzinis apdovanojimas A' Design Award in Mados ir kelionių aksesuarų dizainas Competition Category.

BronzinisAksesuaras· 2024

Switchbag Kuprinė

by Stephanie Branco

Client: ASA Leather Work

Bronzinis apdovanojimas A' Design Award Winner in Aksesuaras Category

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Colors

The Design

About Switchbag Kuprinė

„Switch Bag" gimė iš pandemijos poveikio ir atspindi dvilypę žmogaus prigimtį. Jį įkvėpė architektūra ir dailininkas Mondrianas. Šio objekto išorė yra minimali ir tyli, kontrastuojanti su interjeru, kuriame yra ryškios ir spalvingos dėžutės. Šios magnetais aprūpintos dėžutės gali būti perkeliamos ir pritaikomos pagal naudotojo poreikius. Jis virsta kuprině, biuro/nomadinio namo erdve, namų interjero objektu ar organizatoriumi ir prisitaiko prie įvairių aplinkų, atspindėdamas atsparumą, reikalaujamą sunkiais laikais.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Switchbag Kuprinė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Switchbag Kuprinė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Switchbag Kuprinė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by a pandemic period Switch Bag talks about mental health. It represents the different sides we show to the world. Outside - more minimalist and silent ; the Inside - with many colors and imaginaries.Inspired by architecture and Mondrian, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them. It is a backpack, an office, a nomadic home, a decoration object, an organizer… it switches to adapt its environment.
Dimensions & Packaging: Width 280 mm x Depth 150 mm x Height 350 mm
Tags: nomadbag, switchbag, nomadhome, organizer, handstitched, handmade, backpack, handbag
Production Technology: Handstitch and handmade with upcycled leather
Design Challenge: The difficult part was producing the molds for the object so that all the compartments fit perfectly into each other. Being an object made manually, there was also a challenge in relation to the material (leather) and its behavior.
Research: The research was based on how to transform a simple backpack into an up-to-date, beautiful and functional object that is adaptable and has multiple functions. It Involved design research, trends, 3D modeling, 2D modeling and 3 prototypes made and sew by hand.
Inspiration: Inspired by architectural geometrical forms and by Mondrian paintings. As Mondrian, that painted basic elements with straight lines and pure color, in order to reveal the mystical energy between the forces that governed nature and the universe, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them.
Project Duration: The project started in June 2022 in Lisbon and is supported by the European Comission and Worth Project II and was exhibited at Design Milan Week in April 2023.
Operation Flow: The SwitchBag has a detachable interior boxes with magnets that allow its location and position to be modified and adapted to the user's needs. These boxes can also be used as decoration.
Patents: Copyrights belong to ASA Leather Work, 2023
Image Credits: Image #1: Photographer Maria Louro and ASA Leather Work, 2023.
Image #2: Photographer Maria Louro and ASA Leather Work, 2023.
Image #3: Photographer Maria Louro and ASA Leather Work, 2023.
Image #4: Photographer Maria Louro and ASA Leather Work, 2023.
Image #5: Photographer Stéphanie Branco ASA Leather Work, 2023.
Video Credits: Amanda Naughton, 2023.