Big N Ben Ledų pakuotės by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Geležinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.
GeležinisPakuotės· 2024
Big N Ben Ledų pakuotės
Client: Big N Ben
Geležinis apdovanojimas A' Design Award Winner in Pakuotės Category
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- Verified Award Winner
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The Design
About Big N Ben Ledų pakuotės
Šis dizainas pasižymi patraukliais spalvomis. Senų dizaino raštų, įvairių spalvų ir žinomų Anglijos personažų, pavaizduotų minimalistiniu būdu, naudojimas, kai kiekvienas jų turi skirtingas istorijas papasakoti, yra šios dizaino kolekcijos bruožai. Atrodo, lyg personažai pasakotų istoriją ir kažko ieškotų. Dizainai atspindi prekės ženklo pavadinimą ir jo šalį. Pakuotėje tiesiogiai pavaizduotas produkto tipas ir jo turinys.
The Recognition
About the Geležinis apdovanojimas A' Design Award
Big N Ben Ledų pakuotės laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Big N Ben Ledų pakuotės bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Big N Ben Ledų pakuotės gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
- Dimensions & Packaging
- PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm - Tags
- Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
- Production Technology
- Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
- Design Challenge
- In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
- Research
- Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory. - Inspiration
- As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
- Project Duration
- This project started in November 2022 and continues until now.
- Operation Flow
- The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
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