Zongchuan 1929 Maisto pakuotė by Wei Jiang

Zongchuan 1929 Maisto pakuotė by Wei Jiang is a highly esteemed winner of the very prestigious 2024 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

SidabrinisPakuotės· 2024

Zongchuan 1929 Maisto pakuotė

by Wei Jiang

Client: Xi'an Yiwen Brand Design Co., Ltd

Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zongchuan 1929 Maisto pakuotė

Zongchuan 1929 taip pat tarnauja kaip unikalus palaiminimas gavėjui. Kaip dovana Drakono valčių šventei, ji atlieka svarbų vaidmenį perteikiant emocijas tarp žmonių. Temperamentas ir kultūra, kuriuos ji perteikia, atspindi dovanos teikėjo asmenybę ir išprusimą. Zongchuan 1929 sukurtas taip, kad perteiktų Chang'an gatvių įtūžį ir jos žmonių šilumą. Unikalus pakuotės atidarymo būdas ir spausdinimo technologija, taip pat tvario popieriaus naudojimas, atspindi ilgamečio kinų prekės ženklo socialinę atsakomybę.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Zongchuan 1929 Maisto pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Zongchuan 1929 Maisto pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Zongchuan 1929 Maisto pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Dimensions & Packaging: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Tags: Festival, Colorful, Elegancel, Historical
Production Technology: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Design Challenge: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Research: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Inspiration: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Project Duration: The project started in May 8, 2022 in China and finished in May 20, 2022.
Operation Flow: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Team Members: Wei Jiang
Image Credits: Xi'an Yiwen Brand Design Co., Ltd