Shede Spirit Oriental Wisdom Stipriųjų gėrimų pakuotė by Songbai Wang, Yao Wu and Xuan’ang Pu is a highly esteemed winner of the very prestigious 2024 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.
SidabrinisPakuotės· 2024
Shede Spirit Oriental Wisdom Stipriųjų gėrimų pakuotė
by Songbai Wang, Yao Wu and Xuan’ang Pu
Client: Shede Spirits Co., Ltd
Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category
Verified Award Winner
Verify Award Status for #152685The Design
About Shede Spirit Oriental Wisdom Stipriųjų gėrimų pakuotė
„Shede Spirit Oriental Wisdom“ – tai dovanų dėžutė, sukurta kiniškam stipriųjų gėrimų produktui. Dizainas sieja prekės ženklą su Weiqi – stalo žaidimu, dar žinomu kaip Go. Gėrimų buteliai suformuoti kaip juodi ir balti Weiqi akmenėliai, o suapvalintos formos yra patogios laikyti rankoje. Atidarius dėžutę, grafine forma atsiskleidžia klasikinė Weiqi partija. Komplekte pridedami Weiqi akmenėlių dubenėliai ir Weiqi lenta, tad žaidimą galima žaisti mėgaujantis gėrimais. Dėžutė pagaminta iš kraftpopieriaus gofruoto kartono, siekiant sumažinti medžiagų atliekas.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Shede Spirit Oriental Wisdom Stipriųjų gėrimų pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Shede Spirit Oriental Wisdom Stipriųjų gėrimų pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Shede Spirit Oriental Wisdom Stipriųjų gėrimų pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
- Dimensions & Packaging
- 312mm*312mm*142mm
- Tags
- Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
- Production Technology
- The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
- Design Challenge
- To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
- Research
- Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
- Inspiration
- Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
- Project Duration
- The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
- Operation Flow
- When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
- Team Members
- Songbai Wang,
Yao Wu,
Xuan’ang Pu
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