CZBank Youth Speech Contest Renginio vizualinė tapatybė by Zhejiang Gongshang University

CZBank Youth Speech Contest Renginio vizualinė tapatybė by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.

BronzinisGrafika· 2024

CZBank Youth Speech Contest Renginio vizualinė tapatybė

by Zhejiang Gongshang University

Client: CZBank

Bronzinis apdovanojimas A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Renginio vizualinė tapatybė

CZBank jaunimo kalbų konkursas – tai pagrindinė vizualinė tapatybė, sukurta kasmetiniam kalbų konkurso renginiui, kurį organizuoja CZBank jauniems dalyviams. Konkurso tema – kultūros paveldėjimas kaip šaknys ir geresnės ateities kūrimas. Dizainas sujungia kalbėjimo mikrofoną su medžio šaknimis trimatės linijinės formos pavidalu. Susipynusios formos ir permatomos medžiagos išreiškia kultūrinio paveldo perdavimą. Vizualinis sprendimas išplėstas į renginio plakatus, kalbų erdvės apipavidalinimą ir lauko reklamą, todėl jis tinka naudoti žiniasklaidoje, tiesioginėse transliacijose ir renginio vietoje.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

CZBank Youth Speech Contest Renginio vizualinė tapatybė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad CZBank Youth Speech Contest Renginio vizualinė tapatybė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. CZBank Youth Speech Contest Renginio vizualinė tapatybė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao