Jiao Yu Gin Džino butelio pakuotė by Laizhou Distillery

Jiao Yu Gin Džino butelio pakuotė by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

SidabrinisPakuotės· 2024

Jiao Yu Gin Džino butelio pakuotė

by Laizhou Distillery

Client: Laizhou Distillery

Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Verified Award Winner

Verify Award Status for #154181

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Colors

The Design

About Jiao Yu Gin Džino butelio pakuotė

„Jiao Yu Gin“ – tai pakuotės dizainas, sukurtas džinui, gaminamam Sičuane, Kinijoje. Žydros mėlynos spalvos stiklinis butelis pasižymi liaunu, išlenktu korpusu su bambuko pynimo reljefais paviršiuje. Šie reljefai atspindi Sičuano ir Čongčingo regionų bambuko pynimo kultūrą. Reljefinis paviršius užtikrina patogų suėmimą ir daugiasluoksnį lytėjimo pojūtį. Biologiškai skaidi bambuko popieriaus etiketė aiškiu išdėstymu ir kontrastingomis spalvomis pateikia informaciją apie produktą. Ąžuolinis kamštis sandariai uždaro butelį ir leidžia jį vėl uždaryti po kiekvieno naudojimo. Stiklą, etiketę ir kamštį galima perdirbti.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Jiao Yu Gin Džino butelio pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Jiao Yu Gin Džino butelio pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Jiao Yu Gin Džino butelio pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensions & Packaging: product dimensions, 76 mm x 76 mm x 279 mm
Tags: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Production Technology: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Design Challenge: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Research: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiration: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen