Rhythmic Knygos dizainas by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 Geležinis apdovanojimas A' Design Award in Spausdintinės ir publikuojamos medijos dizainas Competition Category.

GeležinisSpauda· 2024

Rhythmic Knygos dizainas

by Yiwen Zhang

Client: Zhang-W

Geležinis apdovanojimas A' Design Award Winner in Spauda Category

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Verified Award Winner
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Colors

The Design

About Rhythmic Knygos dizainas

„Rhythmic“ – tai knyga, tyrinėjanti pankų kultūros teigiamą įtaką psichinei sveikatai. Dizainas remiasi pankų vertybėmis – „padaryk pats“, maištu ir savęs raiška, o aiškia vizualine kalba sukuriamas darnus muzikinis pasakojimas. Pagrindinės spalvos – raudona, juoda ir balta. Šriftai ir grafiniai elementai išdėstyti stabiliame tinklelyje, primenančiame trumpus formatus ir greitą tempą. Knygos formatas – 210 x 140 milimetrų, joje yra 92 puslapiai. „Rhythmic“ siūloma kaip elektroninė knyga ir kietais viršeliais, su „drugelio“ tipo įrišimu. Ryškiai sidabrinis kartonas išryškina centrinius puslapius.

The Recognition

About the Geležinis apdovanojimas A' Design Award

Rhythmic Knygos dizainas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Rhythmic Knygos dizainas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Rhythmic Knygos dizainas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For centuries, art and music have been helping people explore conflicts and themes that influence their actions, thoughts, and emotions. This project studies the positive impact of punk culture on social mental health. Based on the DIY, rebellion, and self in the punk spirit, it forms a coherent and interactive musical narrative style through solid visual language.
Dimensions & Packaging: Size 210mm x 140mm
Full book 92P
Hardcover-laminating
Tags: Print, Communication, Punk Art, Art Therapy, Graphic Design
Production Technology: It is circulated in the market in two ways - a sustainable ebook and a hardcover with collectible value. The hardcover uses rich butterfly-fold binding and high-quality printing materials to achieve the best authentic touch.
Design Challenge: Punk aesthetics is a revolution in the history of graphic design that ripped up the rules of neutral sans serif typography and the prevalence of Swiss minimalism. Integrating punk's unconventional and transformative spirit into art therapy can lead to a better understanding of the effects of art therapy and strike a balance while distinguishing it from traditional punk art and art therapy works. Through innovative forms of expression, it breaks the limitations of the definition, such as art created outside the boundaries of its official culture.
Research: Red symbolizes the definite emotional power of punk-catharsis, release, breaking the mold, and matching with black and white, the iconic colors of punk art, to brighten and enliven the picture. Embed fonts and graphics into a stable grid layout system to obtain a sense of balance and show significant punk music characteristics such as short formats, fast tempos, simple melodies and harmonies through different arrangements of fixed elements. The essence lies in the narrative expressiveness of music. Each page presents a variety of rhythmical sense to enrich the viewer's sensory experience.
Inspiration: Traumatic memories are usually encoded visually. Artistic creation can be used to understand traumatic experiences better, motivate creativity and unlimited imagination of self-expression, and thus establish a refuge for strong emotions. Inspired by personal experiences and influenced by DIY thinking, empowerment and the uncontrolled, homemade style of the punk spirit, the author uses self-concept reshaping as a creative archetype combined with visual art to express value cognition.
Project Duration: The project started in November 2022 and finished in November 2023, in New York.
Operation Flow: Using Adobe Indesign as the tool to edit and Design the book before print it. The paper was tested during the printing process and Bright silver card was used as a special material to highlight the center page to reach the climax.
Team Members: Yiwen Zhang - Designer ｜ Publisher