Freeway Loud 3D produkto animacija by Mateus Morgan

Freeway Loud 3D produkto animacija by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Sidabrinis apdovanojimas A' Design Award in Filmų, vaizdo įrašų ir animacijos dizainas Competition Category.

SidabrinisFilmas· 2024

Freeway Loud 3D produkto animacija

by Mateus Morgan

Client: Morgan Studio

Sidabrinis apdovanojimas A' Design Award Winner in Filmas Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeway Loud 3D produkto animacija

„Freeway Loud“ – tai trimatė produkto animacija, sukurta avalynės prekės ženklui. Animacijoje batas pristatomas industrinėje aplinkoje, kur mašinos tarsi įkvepia produktui gyvybę. Batas buvo sumodeliuotas naudojant kietųjų paviršių (hard surface) technikas programoje „3ds Max“, remiantis nuotraukomis kaip pavyzdžiu. Tekstūros buvo sukurtos iš odos atvaizdų ir skaitmeninių teptukų, o scenos atvaizduotos naudojant „Vray“ 1920 x 1080 pikselių raiška. Animacija sukurta naudojimui internete, o jos tikslas – patraukti dėmesį vien vaizdais, be aiškinamojo teksto.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Freeway Loud 3D produkto animacija laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Freeway Loud 3D produkto animacija bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Freeway Loud 3D produkto animacija yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca