Craftflow Pakavimo popierius by Linghui Li

Craftflow Pakavimo popierius by Linghui Li is a highly esteemed winner of the very prestigious 2024 Geležinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

GeležinisPakuotės· 2024

Craftflow Pakavimo popierius

by Linghui Li

Client: 野米yemi

Geležinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Colors

The Design

About Craftflow Pakavimo popierius

Craftflow sujungia funkcionalumą su estetika muilo pakuotėje, akcentuodamas prisitaikymą prie temperatūros pokyčių, tvarumą ir minimalistinį, gamtos įkvėptą dizainą. Skirtingai nei standartinė pakuotė, šis pasirinkimas atspindi paprastumą ir aplinkai draugišką etiką. Keturi unikalūs dizainai pasakoja istorijas, įkvėptas gamtos ir amatininkų, siūlydami pabėgimą nuo miesto gyvenimo ir jungdami vartotojus su gamta. Craftflow požiūris demonstruoja inovacijas, tvarumą ir gilų natūralaus grožio vertinimą produkto dizaine.

The Recognition

About the Geležinis apdovanojimas A' Design Award

Craftflow Pakavimo popierius laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Craftflow Pakavimo popierius bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Craftflow Pakavimo popierius gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The choice of wrapping paper for cold process soap is based on its adaptability to vary dimensions influenced by temperature and humidity. This decision ensures compatibility with potential changes in product weights and promotes a sustainable, waste-free, and eco-friendly design. In contrast to industrialized product packaging, it exudes simplicity and a natural outdoor essence. As part of a series, the current four designs convey distinctive brand narratives, inviting users to seek relief from stressful city life and immerse themselves in mountain tales.
Dimensions & Packaging: 24cm x24cm
30g single-coated paper
Tags: Collage, Nature, Aromatherapy, Artisan
Production Technology: Two-color silk screen printing
Design Challenge: In terms of functionality, we've collected dimensions from 50 batches of soaps with different formulas to discover ways to accommodate the variability of different products. Apart from accommodating the soap, can the product also serve other items? We continuously adjust the soap packaging paper's dimensions not only to tailor it for cold process soap but also to make it equally suitable for other products.
Research: In the realms of humanity and art, we often contemplate how packaging paper can transcend beyond being a disposable commodity. Starting from the product's own narrative, what defines suitable packaging? How do we instill affection in customers with a mere sheet of packaging paper? Could packaging paper evolve into a work of art? When CraftFlow was created, answers to all these questions were found.
Inspiration: CraftFlow, inspired by the cold process of soap-making, embodies simplicity in packaging design to convey the captivating moments of soap production. Our design ethos focuses on capturing nature and documenting the artisanal journey. Collage, our primary method, weaves together photographs that capture the laborious moments and offer diverse perspectives of the process. Unwrapping the package becomes an immersive experience akin to watching a short film, portraying the handcrafted soap journey from raw material collection to manufacturing. Our goal is to show the highest respect for craftsmanship.
Project Duration: This project commenced in November 2022 in Seattle and concluded in January 2023. YEMI adopted it as a product packaging solution starting in February 2023.
Operation Flow: The design seamlessly blends images with text, creating multiple layers to captivate users and encourage exploration of the information conveyed through the soap packaging. The description of the making process was hidden in the repetitive Chinese characters. Within the text backgrounds, each shot embeds descriptions of the handmade process, providing surprises for the users. The packaging paper subtly reveals the soap's colors, enticing users to untie the ribbon and explore the essence of nature
Patents: Copyrights belong to Name Li, 2023.