Bronzinis Pakuotės · 2024
Grumpy Bums Kepimo rinkiniai vaikams
- Bronzinis apdovanojimas A' Design Award 2024 in Pakuotės
- CLIENT: Depot Creative
- Estimated Number of Design Views: 16,738
- Verification code 739047B036 · Verify this award
Colors
About Grumpy Bums Kepimo rinkiniai vaikams
Agentūra sukūrė prekės ženklo Sweet Victory koncepciją, puikiai apibendrindama prekės ženklo privalumus. Jie sukūrė triumfo kalbą. Remdamiesi strategine verbaline tapatybe ir pasakojimu, jie sukūrė žaismingą vizualinę tapatybę, iliustravo prekės ženklo talismanus Grumpy Bums ir suprojektavo produkto pakuotę bei skaitmeninius išteklius. Remiantis prekės ženklo pagrindinėmis vertybėmis – natūralumu, bendrybe ir be streso tvarkymu – agentūra sukūrė pakuotę kaip įtraukiančią ir smagią patirtį, suburiančią šeimas per kepimą.
About the Bronzinis apdovanojimas A' Design Award
Grumpy Bums Kepimo rinkiniai vaikams laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Grumpy Bums Kepimo rinkiniai vaikams bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Grumpy Bums Kepimo rinkiniai vaikams puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Press Kit
- Unique Properties
- The no-added-sugar kids’ treat that’s satisfyingly sweet.
Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.
Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets - Dimensions & Packaging
- Box dimensions are as follows:
140 x 200 x 35MM - Tags
- HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
- Production Technology
- All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
- Design Challenge
- Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
- Research
- Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.
We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere. - Inspiration
- Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.
Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones. - Project Duration
- The project started in July 2021 and was completed in January 2022 in Sydney Australia
- Operation Flow
- The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
