Geležinis Grafika · 2024
Eterno Prekės ženklo dizainas
by Sunghoon Kim
- Geležinis apdovanojimas A' Design Award 2024 in Grafika
- CLIENT: Eterno
- Estimated Number of Design Views: 14,846
- Verification code 637B48204B · Verify this award
Colors
About Eterno Prekės ženklo dizainas
Jis sukūrė Eterno prekės ženklą, kuris pirmauja Korėjos aukščiausios klasės gyvenamojoje kultūroje. Siekiant, kad tai taptų pirmuoju Rafael Moneo, pasaulinio lygio architekto, suprojektuotu gyvenamuoju projektu ir pirmaujančiu prekės ženklu gyvenamojoje kultūroje Azijoje prestižiniame Cheongdam rajone, viename turtingiausių Korėjos rajonų, buvo nustatyta prekės ženklo kryptis ir suformuota filosofija, pagrįsta architektūriniais kūriniais. Per amžiną grožį Eterno siekia pastovumo, apimančio ne tik erdvės meninę vertę, bet ir laiko patirtinę vertę.
About the Geležinis apdovanojimas A' Design Award
Eterno Prekės ženklo dizainas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Eterno Prekės ženklo dizainas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Eterno Prekės ženklo dizainas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.
Press Kit
- Unique Properties
- We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
- Dimensions & Packaging
- Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
- Tags
- ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
- Production Technology
- Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
- Design Challenge
- Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
- Research
- Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
- Inspiration
- The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
- Project Duration
- The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
- Operation Flow
- With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
- Image Credits
- Kim Sunghoon
