HLJ Nine And Eighteen Natures of China Produkto pakuotė by Hang Zhou YiJiJ ue Chen is a highly esteemed winner of the very prestigious 2024 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.
SidabrinisPakuotės· 2024
HLJ Nine And Eighteen Natures of China Produkto pakuotė
Client: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.
Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category
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- Verified Award Winner
- Verify Award Status for #158808
The Design
About HLJ Nine And Eighteen Natures of China Produkto pakuotė
„HLJ Nine and Eighteen Natures of China“ – tai sveikatos produktų, pagamintų iš Heilongdziango regiono augalinių ir gyvūninių ekstraktų, pakuočių serija. Pakuotėje naudojamos simbolinės spalvos, tradicinė teptuko kaligrafija ir vientisas grafinis stilius, leidžiantys tiesiogiai ir intuityviai pristatyti kiekvieną žaliavą. Dėžutės pagamintos iš tvirto kartono ir padengtos matiniu laminavimu bei reljefiniu įspaudimu, kurie sustiprina teksto ir grafikos tekstūrą. Ant atrinktų linijų papildomai naudojamas folijos įspaudimas. Serija išlaiko vieną bendrą vizualinę tapatybę, kartu leidžiant kiekvienam produktui likti atpažįstamam.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
HLJ Nine And Eighteen Natures of China Produkto pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad HLJ Nine And Eighteen Natures of China Produkto pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. HLJ Nine And Eighteen Natures of China Produkto pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
- Dimensions & Packaging
- Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm - Tags
- Packaging, Series, health products, nutrition, brand
- Production Technology
- The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
- Design Challenge
- During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
- Research
- By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
- Inspiration
- Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
- Project Duration
- The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
- Operation Flow
- These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
- Team Members
- TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu
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