Yihe Dim Sum Pakuotės dizainas by Ye Zhang

Bronzinis Pakuotės · 2024

Yihe Dim Sum Pakuotės dizainas

by Ye Zhang

Bronzinis apdovanojimas A' Design Award 2024 in Pakuotės
CLIENT: Beijing Jiaotong University
Estimated Number of Design Views: 15,702
Verification code 99F986630C · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Yihe Dim Sum Pakuotės dizainas

„Yihe Dim Sum“ yra pakuotės dizainas Pekino stiliaus konditerijos gaminių prekės ženklui, parduodamam Vasaros rūmuose. Išorinė dėžė yra 230 x 230 x 60 milimetrų dydžio ir talpina keturias mažesnes dėžutes, kurių dydis 110 x 110 x 45 milimetrai. Keturios žinomos Vasaros rūmų vietos pavaizduotos siekiant atspindėti keturis konditerijos gaminių skonius. Iliustracijose derinama tradicinė kinų architektūra su pop meno stiliumi ir kolažo elementais, paimtais iš tradicinės tapybos. Dėžutei naudojamas UV spausdinimas, popierinis tarpsluoksnis, bronzuotas šoninis tekstas ir štampuoti kraštai, užtikrinantys ilgaamžiškumą.

About the Bronzinis apdovanojimas A' Design Award

Yihe Dim Sum Pakuotės dizainas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Yihe Dim Sum Pakuotės dizainas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Yihe Dim Sum Pakuotės dizainas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Press Kit

Unique Properties: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Dimensions & Packaging: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Tags: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Production Technology: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Design Challenge: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Research: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Inspiration: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Project Duration: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Operation Flow: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Patents: This work is all original images not copyrighted.
Image Credits: This work is all original images not copyrighted.