Hangzhou Scenery Mineralinio vandens pakuotė by Peng Guozhi

Hangzhou Scenery Mineralinio vandens pakuotė by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Bronzinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

BronzinisPakuotės· 2024

Hangzhou Scenery Mineralinio vandens pakuotė

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Bronzinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Mineralinio vandens pakuotė

„Hangzhou Scenery“ yra mineralinio vandens pakuočių serija, sukurta stiklinio butelio pagrindu. Butelio matmenys – 60 mm pločio, 60 mm gylio ir 210 mm aukščio, jo talpa – 318 mililitrų. Lieknas korpuso形as užtikrina patogų laikymą rankoje. Vietoj plastiko naudojamas stiklas, todėl butelį galima naudoti pakartotinai, taip mažinant atliekų kiekį. Etiketės pagamintos taikant terminio perkėlimo spausdinimo technologiją ir dengia didelę stiklo paviršiaus dalį. Iliustracijose vaizduojami Hangdžou miesto Kinijoje simboliai – Vakarų ežeras, Didysis kanalas ir Xixi nacionalinis pelkių parkas.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Hangzhou Scenery Mineralinio vandens pakuotė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Hangzhou Scenery Mineralinio vandens pakuotė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Hangzhou Scenery Mineralinio vandens pakuotė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi