Auksinis Reklama · 2024
Chinese Lion Automobilio lipdukas
by Yao Wu
- Auksinis apdovanojimas A' Design Award 2024 in Reklama
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 344,584
- Verification code 5DA6EC9A6D · Verify this award
Colors
About Chinese Lion Automobilio lipdukas
„Chinese Lion“ – tai riboto tiražo automobilio lipdukų rinkinys, sukurtas transporto priemonei Fengxing T5 EVO. Dizainas – tai meninė kiniško liūto interpretacija, pateikta ant tradicinių kiniškų raštų pagrindo. Trimatė geometrija, popartas ir abstraktus menas derinami tarpusavyje, suteikiant grafikai jaunatvišką ir dinamišką charakterį, skirtą patraukti jaunesnius vairuotojus. Visa grafika parengta kaip vektorinė iliustracija ir pagaminta ant PVC plėvelės, klijuojamos kaip dalinis apklijavimas, kurio matmenys – 4565 x 800 milimetrų. Siūlomi trys spalvų variantai.
About the Auksinis apdovanojimas A' Design Award
Chinese Lion Automobilio lipdukas laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Chinese Lion Automobilio lipdukas bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Chinese Lion Automobilio lipdukas kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.
Press Kit
- Unique Properties
- Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
- Dimensions & Packaging
- 4565mm*800mm, car sticker semi-wrapped car.
- Tags
- car sticker, east, chinese lion, chinese style, illustration
- Production Technology
- Use vectors to create all car wrap designs. Use PVC material to make car stickers.
- Design Challenge
- The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
- Research
- The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
- Inspiration
- The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
- Project Duration
- The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
