China In The Classics Reklaminis grafinis dizainas – autorius Zhou Haiwen, Che Shilong and Guo Cheng

Darbas China In The Classics Reklaminis grafinis dizainas, kurio autorius Zhou Haiwen, Che Shilong and Guo Cheng, yra itin vertinamas prestižinio 2024 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

BronzinisGrafika· 2024

China In The Classics Reklaminis grafinis dizainas

Dizaineris: Zhou Haiwen, Che Shilong and Guo Cheng

Klientas: China Global Television Network Co., Ltd.

Kategorijos Grafika laimėtojas – Bronzinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #159836

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie China In The Classics Reklaminis grafinis dizainas

„Kinija klasikoje“ yra reklaminis grafinis dizainas, sukurtas televizijos laidai apie senovės kinų klasikinius kūrinius. Pagrindinė dizaino tema – knygos. Remiamasi Rytų ir Vakarų senovės knygų formomis, įskaitant kinų bambukines juosteles, siūlais susiūtas knygas, pergamento ritinius ir kietviršiais įrištas knygas. Šios formos dekonstruojamos ir perkuriamos į paprastus vizualinius simbolius. Dešimties klasikinių kūrinių pavadinimai derinami su kinų kaligrafija. Dovanų dėžutei naudojamas specialus faktūrinis popierius. Šis dizainas padeda skirtingos kultūrinės kilmės žmonėms suprasti kinų knygas ir istorijas.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

China In The Classics Reklaminis grafinis dizainas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad China In The Classics Reklaminis grafinis dizainas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. China In The Classics Reklaminis grafinis dizainas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Matmenys ir pakuotė: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Žymos: China, Classics, Heritage, Culture, Creativity
Gamybos technologija: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Dizaino iššūkis: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Tyrimas: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Įkvėpimas: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Projekto trukmė: The project started in 2022 in China, and is still promoted and distributed.
Veikimo eiga: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Komandos nariai: Zhou Haiwen, Che Shilong, Guo Cheng
Nuotraukų autoriai: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng