Catvas Katės draskymosi lenta by Livelyhood Ltd.

Catvas Katės draskymosi lenta by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 Geležinis apdovanojimas A' Design Award in Gyvūnų priežiūros, žaislų, reikmenų ir produktų dizainas Competition Category.

GeležinisGyvūnų priežiūra· 2024

Catvas Katės draskymosi lenta

by Livelyhood Ltd.

Client: Livelyhood

Geležinis apdovanojimas A' Design Award Winner in Gyvūnų priežiūra Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas Katės draskymosi lenta

Catvas yra naujas gaminys naminiams gyvūnėliams, kuris draskymą iš griaunamojo elgesio paverčia kūrybiniu procesu. Tai suteikia tiek žmonėms, tiek katėms galimybę kartu kurti savo gyvenamąsias erdves. Specialiai sukurta dviejų sluoksnių medžiaga katės draskymosi metu pamažu atskleidžia unikalų tapybinį efektą. Pakeisti audinio draskymosi skydeliai nebėra tiesiog išmetami kaip atliekos, o tampa atmintimi, kuri meniniškai užfiksuoja ir išsaugo katės gyvenimo pėdsakus.

The Recognition

About the Geležinis apdovanojimas A' Design Award

Catvas Katės draskymosi lenta laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Catvas Katės draskymosi lenta bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Catvas Katės draskymosi lenta gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li