Auksinis Pakuotės · 2024
The Mulong Viskio pakuotė
by Tiago Russo and Katia Martins
- Auksinis apdovanojimas A' Design Award 2024 in Pakuotės
- CLIENT: The Craft Irish Whiskey Co.
- Estimated Number of Design Views: 1,143,619
- Verification code 6A6399D322 · Verify this award
Colors
About The Mulong Viskio pakuotė
„Mulong“ – tai vienasalyklio airiško viskio pakuotės dizainas. Butelis ir jo prezentacinė dėžutė įkvėpti kiniškų Medinio drakono metų. Raudonmedžio komponentai nurodo į statines, naudotas viskiui brandinti, o metalinės apdailos detalės atkartoja tradicinius kiniškus raštus. Butelio viršus suformuotas šventyklos pavidalu, o norint atidaryti kamštį, jį reikia pasukti pagal nustatytą seką. Paslėptas raktas atrakina dėžutę, kurioje durelės, stumdomos pertvaros ir du stalčiai talpina taures, padėkliukus ir aksesuarus. Dizainas sukuria lėto atskleidimo ir laipsniško atradimo įspūdį.
About the Auksinis apdovanojimas A' Design Award
The Mulong Viskio pakuotė laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad The Mulong Viskio pakuotė bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. The Mulong Viskio pakuotė kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.
Press Kit
- Unique Properties
- An homage to the Year of the Dragon, and the Wood Dragon itself, The Mulong is a symbol of immersion, a journey of discovery, an elevation and tribute to Chinese culture, values and mythology. Capturing and bottling the symbolism and values of the Chinese Dragon, this journey starts with a vessel that embodies the details of this mythical creature, merging wood and metal detailing to generate a slow reveal, a sensorial experience in a moment to appreciate one of the finest whiskeys on earth.
- Dimensions & Packaging
- The closure is locked at the very top by a metallic mesh that hides away a red gemstone at the very top of the bottle. Once unlocked, it can be removed and placed as a plinth to serve and elevate the bottle itself. Inside, the doors reveal the coasters and two partitions, that can slide and merge into a single pattern, to allow for the removal of either the glasses or bottle. Underneath, hidden away with the metal trims, two drawers reveal the accessories for the ultimate whiskey experience.
- Tags
- Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, Dragon, Chinese
- Production Technology
- Wooden components were added to the bottle structure as a direct homage to the Wood Dragon and the casks used to create The Mulong whiskey. To balance them, metallic trims inspired by Chinese patterns reflect the temple structure at the top of the bottle, where a closure is inscribed with words of positive value, that have to be rotated into a certain pattern in order to unleash the closure itself. The box further extends this process, where hidden keys unlock the bottle holder and riser itself.
- Design Challenge
- To pay a tribute, the ultimate homage, an incredible amount of dedication and immersion into Chinese culture, values and mythology is mandatory from the very first second of the design process. The Mulong aims to bring an elevation of the entire perception of The Year of The Dragon, associated with a whiskey and sensorial experience that truly brings an intimate, perfected moment to the users that have the opportunity to unleash the good fortune and powers of The Mulong.
- Research
- There is no Mulong without a deep dive into the Chinese zodiac and all the cultural values directly linked to the mythology and mysticism of each and every single element of the Year of the Dragon. The iconography, the symbolism, the meaning, the proverbs, and ultimately, the core values of the Wood Dragon, all present in The Mulong are the core basis to all the R&D and design process of this uniquely crafted experience: attention to detail is present on every single element of this experience.
- Inspiration
- Directly inspired and paying the utmost homage to the Chinese Year of the Dragon, The Mulong takes its core elements and features from Chinese culture and Design, where ancestral mahogany work merges with metallic patterns and secret partitions, creating a memorable discovery of every single detail within this whiskey. Being 2024 the year of the Wood Dragon, Mulong takes its direct approach and correlation to the wooden elements and symbolism present in the craftsmanship of the whiskey there.
- Project Duration
- Idealised and studied for over a year, The Mulong was a discovery of traditional Chinese elements that could be integrated and crafted into the utmost contemporary design. Its core development duration has been directly related to the immersion and homage into all the meaningful assets of Chinese culture, in a respectful tribute that creates a parallelism into the dedication and craftsmanship poured into the creation of such a rare and unique whiskey inside.
- Operation Flow
- Once the key is extracted from the hidden partition within the dragon in the back of the experience box, that same key will start the unlocking of all of The Mulong's secrets. Opening the front doors through its traditional handle, the user can immerse upon the detail of this temple of meaningful, sensorial mythology. Sliding the partitions to remove the items, one must now unlock the upper lock to unleash the bottle and its sheer powerful presence, creating the ultimate experiential moment.
- Image Credits
- The Craft Irish Whiskey Co.
