Seawool Brendingo projektas by Chungsheng Chen and Eddie Wang

Geležinis Grafika · 2024

Seawool Brendingo projektas

by Chungsheng Chen and Eddie Wang

Geležinis apdovanojimas A' Design Award 2024 in Grafika
CLIENT: Tainan University of Technology/Product Design Deparment
Estimated Number of Design Views: 13,838
Verification code 331BD7E117 · Verify this award

View at A' Design Award Press Release

Colors

About Seawool Brendingo projektas

Prekės ženklas, derinantis madą ir tvarumą bei integruojantis perdirbtų austrių kriaukles su profesionaliais metodais ir stiliumi į kasdienį gyvenimą. Didžiosiomis raidėmis pateiktas logotipas simbolizuoja nuolatinės inovacijos dvasią, o dviguba raidė „o" reiškia žiedinį tvarumą, simbolizuojantį nuolatinį atsinaujinimą. Bendras dizainas spinduliuoja elegancija, atspindėdamas mados ir kokybės siekį. Standartinis šriftas integruoja bangų ir kilimo į viršų elementus, rodančius pagarbą gamtai ir nuolatinę pažangą. Prekės ženklas yra gyvybingas, inovatyvus ir lyderiauja tiek mados, tiek aplinkosaugos tendencijose.

About the Geležinis apdovanojimas A' Design Award

Seawool Brendingo projektas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Seawool Brendingo projektas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Seawool Brendingo projektas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Press Kit

Unique Properties: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Dimensions & Packaging: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Tags: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Production Technology: The Branding project all done in Adobe Illustrator and Photoshop software.
Design Challenge: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Research: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Inspiration: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Project Duration: The Branding project commenced in Sept.2022 and concluded in May,2023.
Operation Flow: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Patents: Trademark: Creative Tech Textile Co., Ltd.
Image Credits: All images copyright: Acdesign Associates International Co.,Ltd.