Bright Side Goods Korporatyvinis identitetas – autorius Bilan Liu

Darbas Bright Side Goods Korporatyvinis identitetas, kurio autorius Bilan Liu, yra itin vertinamas prestižinio 2024 Geležinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

GeležinisGrafika· 2024

Bright Side Goods Korporatyvinis identitetas

Dizaineris: Bilan Liu

Klientas: Bright Side Goods

Kategorijos Grafika laimėtojas – Geležinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #161322

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Spalvos

Dizainas

Apie Bright Side Goods Korporatyvinis identitetas

The Bright Side Goods dizainas sujungia tvarumą su šiuolaikine elegancija, patraukdamas ekologiškai sąmoningus vartotojus. Jis derina aplinkosaugines vertybes su šiuolaikine estetika logotipe, kuris sujungia širdį ir raidę B, perpintas su sofos ir lempos motyvais, simbolizuojančiais komfortą ir šviesą. Šis glaustas dizainas perteikia ekologiško rafinuotumo esmę, rezonuodamas su auditorija, kuriai rūpi tvarumas ir stilius.

Pripažinimas

Apie Geležinis apdovanojimas A' Design Award

Bright Side Goods Korporatyvinis identitetas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Bright Side Goods Korporatyvinis identitetas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Bright Side Goods Korporatyvinis identitetas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

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Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The design merges sustainability with modern style, appealing to eco-aware consumers. The company creates home products using recycled and upcycled materials, making it more than just a brand—it's a commitment to the environment and design. Their mission is to blend eco-responsibility with visual appeal, forming a distinct identity that lessens environmental impact while enhancing home aesthetics.
Matmenys ir pakuotė: The visual identity of Bright Side Goods is designed to work well on different media, from big billboards to small phone screens. The logo can change size, being clear to read at 30mm wide for print and 60 pixels wide for digital use. The main blue color and white spaces are consistent in all uses, keeping the brand's look the same everywhere. The Proxima Nova font is used in various sizes, ensuring it’s easy to read both in print and online. Our design guidelines help make sure the logo, colors, fonts, and images stay consistent across all materials.
Žymos: Sustainable Design, Visual Identity, Visual Communication, Brand Identity, Eco-friendly Branding
Gamybos technologija: I aimed to capture the essence of Bright Side Goods, focusing on renewal, continuity, and a cozy home feeling. The logo combines a heart and the letter 'B', with integrated symbols of a sofa and lamp, representing comfort and light. These elements reflect the brand's dedication to sustainable, stylish living spaces. The heart symbolizes compassion and sustainability, while the 'B' directly represents Bright Side Goods. This logo is more than a symbol; it tells the story of the brand's commitment to enhancing homes with eco-friendly elegance and warmth.
Dizaino iššūkis: The toughest part of creating the design for Bright Side Goods was finding the right balance between eco-friendliness and a modern, stylish appearance, ensuring it also resonated with market trends. I had to weigh the historical and social facets of sustainable design against contemporary aesthetics. I encountered challenges with environmental regulations and the quest for sustainable materials and methods compatible with the design.
Tyrimas: I carried out surveys and studies, collecting information online and through interviews. The findings showed people prefer products that are eco-friendly and look good. This helped me create a design that matches these preferences, benefiting the business and supporting green design.
Įkvėpimas: The inspiration for Bright Side Goods' design came from blending eco-friendliness with modern style. Driven by the brand's commitment to sustainability and fashionable design, I aimed to craft a visual story that reflects these ideals. My research on sustainable design trends and what consumers like guided the creation of a design that combines environmental care with modern sophistication.
Projekto trukmė: The project commenced and concluded in 2023, earning nominations for prestigious awards, including the IDA Gold, Muse Silver Award, and NYX Gold Awards.
Veikimo eiga: The design of Bright Side Goods ensures a smooth, unified experience across all platforms. From the first encounter on a business card to the website journey, it presents a cohesive brand image. The logo acts as a constant, guiding users through their interaction with the brand, whether online or in-store.
Nuotraukų autoriai: Illustrator Bilan Liu, 2023.