Hwg Campus Lu Orientavimosi sistema by Thomas Geissert

Hwg Campus Lu Orientavimosi sistema by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.

BronzinisGrafika· 2025

Hwg Campus Lu Orientavimosi sistema

by Thomas Geissert

Client: Teamgeissert

Bronzinis apdovanojimas A' Design Award Winner in Grafika Category

13,508
Verified Award Winner
Verify Award Status for #162366

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hwg Campus Lu Orientavimosi sistema

Tikslas buvo sukurti sistemą su savu identitetu ir originalumu. Todėl ženklinimo ir informacinė sistema turi aiškią dizaino kalbą ir perima naujo pastato architektūrinius elementus. Spalvų koncepcija palengvina orientavimąsi. Ji pasitinka ir informuoja studentus lauke (automobilių stovėjimo aikštelėje, universiteto miestelyje), veda juos prie įėjimų ir pastatuose iki norimų skyrių bei patalpų. Dėmesys skiriamas įskaitomumui, prieinamumui ir atpažįstamumui. Buvo sukurtas sprendimas, kuris neseka trumpalaikių tendencijų, bet yra ilgalaikis forma ir materialumu.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Hwg Campus Lu Orientavimosi sistema laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Hwg Campus Lu Orientavimosi sistema bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Hwg Campus Lu Orientavimosi sistema puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT