Mahjong Lucky Coffee Kavos pakuotė by Wenduan Su

Mahjong Lucky Coffee Kavos pakuotė by Wenduan Su is a highly esteemed winner of the very prestigious 2025 Bronzinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

BronzinisPakuotės· 2025

Mahjong Lucky Coffee Kavos pakuotė

by Wenduan Su

Client: Shenzhen Technology Unversity

Bronzinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Kavos pakuotė

„Mahjong Lucky Coffee“ yra kavos pakuotės dizainas, įkvėptas madžiango – tradicinio kinų žaidimo. Kiekviename maišelyje – mėnesiui skirtas kavos kiekis, prilygstantis dviem madžiango kauliukų rinkiniams rankose. Viena „ranka“ sudėliota kaip laiminti kombinacija. Antrąją „ranką“ užbaigia pats pirkėjas, nes kiekviena kavos porcija primena traukiamą kauliuką, o jo raštas lieka nežinomas tol, kol porcija neatidaroma. Ryškios oranžinės ir raudonos spalvos bei jaunatviškas šriftas skirti jaunai auditorijai pritraukti. Siūlomi du skoniai. Ši pakuotė kasdienį įprotį paverčia žaidimu.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Mahjong Lucky Coffee Kavos pakuotė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Mahjong Lucky Coffee Kavos pakuotė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Mahjong Lucky Coffee Kavos pakuotė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.