High Mountains Flowing Water Parodos vizualinis identitetas by Baoquan Luo, Jiamin Feng and Zhiwei Lv

High Mountains Flowing Water Parodos vizualinis identitetas by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 Sidabrinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.

SidabrinisGrafika· 2025

High Mountains Flowing Water Parodos vizualinis identitetas

by Baoquan Luo, Jiamin Feng and Zhiwei Lv

Client: LanceDesign(Guangzhou)Co.,LTD

Sidabrinis apdovanojimas A' Design Award Winner in Grafika Category

63,258
Verified Award Winner
Verify Award Status for #163317

View at A' Design Award Press Release Award Badge

Colors

The Design

About High Mountains Flowing Water Parodos vizualinis identitetas

„High Mountains Flowing Water“ – tai plakatas ir vizualinis identitetas, sukurtas Kinijos ir Italijos meno parodai. Dizainas jungia Rytų ir Vakarų elementus, išreikšdamas kultūrinius mainus. Kinų rašto ženklai, reiškiantys kalną ir vandenį, sujungti su angliškomis raidėmis vienu sklandžiu kaligrafiniu judesiu, o raidės M ir W formuoja siluetą, primenantį romėnišką koloną. Raudonos, baltos ir žalios spalvų paletė nurodo į Italijos vėliavą. Parodos pavadinimas, data ir vieta pateikti stambesniu šriftu, kad būtų greitai atpažįstami. Medžiaginiai krepšiai, vėduoklės ir darbuotojų ženkleliai naudoja tą patį vizualinį dizainą.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

High Mountains Flowing Water Parodos vizualinis identitetas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad High Mountains Flowing Water Parodos vizualinis identitetas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. High Mountains Flowing Water Parodos vizualinis identitetas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
Production Technology: This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
Design Challenge: This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
Inspiration: This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
Operation Flow: The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
Team Members: Baoquan Luo, Jiamin Feng, Zhiwei Lv
Image Credits: LanceDesign(Guangzhou)Co.,LTD

Read the Press Release