King Mo Juvelyrikos parduotuvė – autorius Masato Kure

Darbas King Mo Juvelyrikos parduotuvė, kurio autorius Masato Kure, yra itin vertinamas prestižinio 2025 Auksinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Interjero ir parodų erdvių dizainas.

AuksinisInterjeras· 2025

King Mo Juvelyrikos parduotuvė

Dizaineris: Masato Kure

Klientas: King Mo

Kategorijos Interjeras laimėtojas – Auksinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

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Dizainas

Apie King Mo Juvelyrikos parduotuvė

King Mo – tai juvelyrikos parduotuvė, kurios interjere sutelkti keli juvelyrikos prekių ženklai. Dizainas paremtas brangakmenių sankaupos idėja. Lubas formuoja balti plieniniai strypai, išdėstyti pagal matematines kreives ir sukuriantys trimatį raštą, kuris tarsi keičiasi priklausomai nuo žiūrėjimo kampo. Kiekvieno strypo skersmuo – 80 milimetrų, o jų viduje įrengtos apšvietimo ir gaisro gesinimo purkštuvų sistemos. Kadangi strypų ilgiai skiriasi, jie buvo sunumeruoti ir montuojami eilės tvarka. Parduotuvė užima 1200 kvadratinių metrų, iš kurių apie 500 kvadratinių metrų sudaro bendrosios erdvės.

Pripažinimas

Apie Auksinis apdovanojimas A' Design Award

King Mo Juvelyrikos parduotuvė laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad King Mo Juvelyrikos parduotuvė bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. King Mo Juvelyrikos parduotuvė kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: This jewelry boutique, a composite store gathering various jewelry brands, offers a space where the allure of gems and accessories shines. Inspired by the concept of an "accumulation of gems," the spatial design is crafted with a series of white rods, arranged along mathematical curves to form a structured, three-dimensional ceiling pattern. These rods create geometric shapes that change depending on the viewing angle, echoing the intricate play of light seen in the gems themselves.

The ceiling decoration resembles a collection of radiant gems, mirroring the jewelry’s sparkle and creating an extraordinary spatial experience. The boutique goes beyond being just a display space; it elevates each piece’s unique beauty, offering visitors an experience akin to walking through an art gallery, where the jewelry becomes an art form in its own right.
Matmenys ir pakuotė: The total area of the store is 1200 square meters, with approximately 500 square meters allocated for common areas.
Žymos: Jewelry Showcase,Geometric,Organic
Gamybos technologija: To accommodate lighting and sprinkler systems within the white steel rods, each rod was designed with a diameter of 80mm. Since each rod varies in length, we created a ceiling panel with holes arranged according to a set pattern to facilitate efficient installation. Each rod was numbered, and installed in the ceiling one by one, following the numerical order. This method allowed us to accurately and effectively realize the complex design.
Dizaino iššūkis: This store project encountered several challenges, such as the precise placement of steel rods based on mathematical curves, integrating facilities within these rods, and handling rods of varying lengths during installation. Calculating and arranging the rods was essential for creating the intended visual impact and dynamic space, requiring significant effort and precision. Furthermore, incorporating lighting and sprinkler systems within the 80mm diameter rods posed technical difficulties. Each rod needed to be individually numbered and installed according to the design plan, adding to the complexity. Despite these obstacles, the team found innovative solutions to harmonize aesthetics and functionality, ultimately providing visitors with an extraordinary spatial experience.
Tyrimas: This store design centers on crafting an extraordinary space and a visually cohesive experience that highlights the uniqueness of each brand. The aim is to offer visitors a memorable shopping experience that goes beyond the typical retail environment. The design features white steel rods arranged in mathematical curves, creating complex and dynamic three-dimensional structures. This immersive environment makes visitors feel as if they are stepping into a space far removed from their everyday lives, transforming shopping into a special occasion.

As a composite store featuring various jewelry brands, the spatial design respects the identity of each brand while ensuring overall harmony and continuity. This allows customers to easily discern the characteristics of each brand while experiencing a unified aesthetic within the larger environment. The approach appeals to customers' emotions, fostering stronger emotional connections and encouraging purchase intent. In the competitive jewelry market, this design strategy establishes a distinctive position and lays the groundwork for building customer loyalty.
Įkvėpimas: The design concept centers around the 'accumulation of gems.' Attention is given to how necklaces and bracelets are composed of collections of small gems. The ceiling decoration represents the ensemble of countless gems emitting light, emulating the complex and beautiful reflections of light. In this space, visitors can appreciate the individuality of the accessories and the underlying design intentions.
Projekto trukmė: The project started in January 2023 and was completed in February 2024. The project is located on the third floor of the KING MO shopping mall in Nanjing, China.
Veikimo eiga: The white rods, placed according to mathematical curves on the ceiling, begin to take on a slack-like shape as they spread from the central part of the store towards the periphery. This organic transformation is designed to gently envelop the surroundings of the store, enhancing its features while maintaining overall harmony.

In conjunction with each display inside the store, this design offers visitors a space that evokes the natural flow and rhythm of nature, providing not just a visual display of products but an experience that stimulates the senses.
Komandos nariai: Masashi Ota
Yosuke Tsukamoto
Nuotraukų autoriai: Photo:ingallery