Hagata Farm Pickles Pakuotė by Kikumi Yoshida

Hagata Farm Pickles Pakuotė by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 Geležinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

GeležinisPakuotės· 2025

Hagata Farm Pickles Pakuotė

by Kikumi Yoshida

Client: Hagata Farm

Geležinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Verified Award Winner

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Colors

The Design

About Hagata Farm Pickles Pakuotė

Siekiant atspindėti kliento asmenybę, logotipe panaudoti kliento rankos ir daikono sėklų motyvai. Žalias popierius ant dangtelio vaizduoja daikono lapą. Daržovės spalvos ir gyvybingumas išreiškiami smulkiais taškelių raštais, perteikiančiais tekstūrą ir gylį. Norint pabrėžti daikono baltumą, etiketės dizainas buvo išlaikytas minimalus. Žalias popierius, dengiąs dangtelį, taip pat atlieka pakuotės funkciją ir yra padėkos laiškas, atspausdintas kitoje pusėje, stiprinantis ryšį tarp produkto ir kliento.

The Recognition

About the Geležinis apdovanojimas A' Design Award

Hagata Farm Pickles Pakuotė laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Hagata Farm Pickles Pakuotė bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Hagata Farm Pickles Pakuotė gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Dimensions & Packaging: Width 80 mm,Depth 80 mm,Height 75 mm
Tags: Package design , pickles , farmers , Japanese food
Production Technology: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Design Challenge: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Research: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Inspiration: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Project Duration: The project started in 2022 in Niihama City, Ehime Prefecture.
Operation Flow: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Image Credits: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao