Meet in Arcadia Prekės ženklo identiteto dizainas – autorius Xiaoming Meng and Xueke Fang

Darbas Meet in Arcadia Prekės ženklo identiteto dizainas, kurio autorius Xiaoming Meng and Xueke Fang, yra itin vertinamas prestižinio 2025 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

BronzinisGrafika· 2025

Meet in Arcadia Prekės ženklo identiteto dizainas

Dizaineris: Xiaoming Meng and Xueke Fang

Klientas: China Social Entrepreneur Foundation

Kategorijos Grafika laimėtojas – Bronzinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #164726

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Meet in Arcadia Prekės ženklo identiteto dizainas

„Meet in Arcadia“ yra prekės ženklo identiteto dizainas, sukurtas kaimo atgaivinimo projektui Longtango kaime, Guidžou provincijoje, Kinijoje. Logotipas įkvėptas kinų rašto ženklo, reiškiančio grožį. Terasinės ryžių plantacijos pavaizduotos minimalistiniu ir abstrakčiu būdu. Virš laukų abstrakčiai vaizduojami miao tautybės kaimo namai, sujungti su rašto ženklo brūkšniais, o vienas brūkšnys tampa stogu. Šis identitetas skatina kaimo turizmą kaip pagrindinę vietos pramonės šaką. Dizainu siekiama atskleisti vietos kultūrą ir padėti kaimo gyventojams prisidėti prie prekės ženklo kūrimo.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Meet in Arcadia Prekės ženklo identiteto dizainas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Meet in Arcadia Prekės ženklo identiteto dizainas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Meet in Arcadia Prekės ženklo identiteto dizainas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Matmenys ir pakuotė: Height 594mm x Width 420mm
Žymos: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Gamybos technologija: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Dizaino iššūkis: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Tyrimas: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Įkvėpimas: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Projekto trukmė: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Veikimo eiga: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patentai: Logo (2022) China Social Entrepreneur Foundation
Komandos nariai: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Nuotraukų autoriai: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]