Geležinis Mobilusis · 2025
Igo Mobilioji programėlė
by Zilian Li
- Geležinis apdovanojimas A' Design Award 2025 in Mobilusis
- CLIENT: Ambiwishes Technology
- Estimated Number of Design Views: 12,458
- Verification code E80779FF99 · Verify this award
Colors
About Igo Mobilioji programėlė
„Igo“ – tai išmaniosios bendro naudojimo miesto transporto paslaugos mobilioji programėlė. Šia paslauga siekiama užtikrinti įperkamas ir saugias keliones mažas pajamas gaunančioms bendruomenėms Los Andžele. Išmanieji algoritmai suporuoja į netoliese esančias vietas keliaujančius keleivius, taip padidinamas transporto priemonės užpildymas ir sprendžiamas pirmosios bei paskutinės mylios kelionės klausimas. Programėlėje taip pat pateikiamas darbo galimybių sąrašas kiekvienu maršrutu. Saugumo funkcijos apima balsu aktyvuojamus pavojaus signalus, skubaus iškvietimo mygtuką, veikiantį vienu paspaudimu, bei kelionės dalijimosi galimybę naktinėms kelionėms. Sąsaja yra paprasta, todėl pagrindines funkcijas lengva rasti.
About the Geležinis apdovanojimas A' Design Award
Igo Mobilioji programėlė laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Igo Mobilioji programėlė bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Igo Mobilioji programėlė gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.
Press Kit
- Unique Properties
- Igo is a smart shared shuttle system conceived in response to the transportation equity challenges faced by low income communities in Los Angeles. It aims to provide an economical, efficient, and safe travel solution for residents of these areas. By utilizing intelligent algorithms to match passengers with similar destinations, optimizing passenger load factors, and addressing the First and Last Mile problem, Igo also enhances nighttime commuting safety through built in security measures.
- Dimensions & Packaging
- Igo is a digital mobility solution available on Apple operating system and Android platforms. It features intelligent route matching, Global Positioning System based navigation, real time data processing, and cloud integrated safety systems. The app supports voice activated emergency alerts and job discovery tools. It operates on a scalable cloud infrastructure ensuring efficient data synchronization and secure user authentication across devices.
- Tags
- Smart Mobility Shuttle, Mobility as a Service, AI Powered Transportation, Sustainable Urban Mobility, Transportation Equity, Inclusive Transportation, Economic Mobility Solutions, Human Centered Design, Intelligent Route Optimization, Smart Safety Features
- Production Technology
- Departing from conventional fixed route shuttle models, Igo employs advanced intelligent algorithms to match passengers travelling to nearby destinations, optimizing vehicle occupancy rates. To further enhance social inclusivity and economic mobility, Igo innovatively integrates job recommendations along routes, helping commuters discover employment opportunities. It also features voice controlled emergency alarms, one click 911 dialling, and trip sharing to boost nighttime commuting safety.
- Design Challenge
- The biggest challenge was making Igo accessible to low income groups with limited access to technology. Social barriers like digital literacy and economic constraints made usability a key focus. Through research, Igo was designed with a simple intuitive interface and an optimized onboarding process. External challenges included adapting to existing transit laws and integrating real time data. Overcoming these obstacles ensured a seamless affordable and inclusive mobility solution.
- Research
- Igo research focused on urban transportation equity for low income communities in Los Angeles, aiming to identify commuting challenges and improve mobility solutions. Using qualitative and quantitative methods, researchers conducted 50 surveys and 10 interviews. The findings highlighted long commutes, high costs, and safety concerns. These insights guided the development of optimized routes, real time tracking, and job integration, creating a more accessible, efficient, and opportunity driven transit system.
- Inspiration
- Inspired by the integration of sharing economy principles with smart transportation, Igo combines the strengths of Uber carpooling model with public transit systems to create a low cost high coverage smart shuttle service. The theme of Igo is Equal Mobility Sharing the Future focusing on breaking down traditional transportation barriers to offer affordable reliable efficient and convenient shared shuttle services for low income communities thereby improving urban mobility equity.
- Project Duration
- Designed and developed from January to April 2023.
- Operation Flow
- The User Interface design of Igo is clean and intuitive, using green as the primary colour with black and white accents to emphasize sustainability and convey professionalism. Modular layouts and optimized visual flow enable users to easily access core functions like booking, route inquiries, and safety alerts, minimizing the learning curve. Additionally, intelligent interactions such as simple onboarding, smart icons, and route visualization maps ensure a smooth and convenient user experience.
- Patents
- Copyrights belong to Ambiwishes Technology, 2024
- Image Credits
- Ambiwishes Technology