La Plage Prekės ženklo identitetas – autorius Ebru Sile Goksel and Ipek Eris Ugurlu

Darbas La Plage Prekės ženklo identitetas, kurio autorius Ebru Sile Goksel and Ipek Eris Ugurlu, yra itin vertinamas prestižinio 2025 Auksinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

AuksinisGrafika· 2025

La Plage Prekės ženklo identitetas

Dizaineris: Ebru Sile Goksel and Ipek Eris Ugurlu

Klientas: Studio Born

Kategorijos Grafika laimėtojas – Auksinis apdovanojimas A' Design Award

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Patikrinti apdovanojimo statusą – #165893

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Apie La Plage Prekės ženklo identitetas

La Plage – tai drąsus ir nostalgiškas prekės ženklo identitetas, įkvėptas nepriverstinio 1950-ųjų metų paplūdimio kultūros žavesio. Derinantis bohemišką eleganciją su pajūrio rafinuotumu, jis pasižymi vintažo įkvėptomis iliustracijomis, ekspresyvia tipografija ir turtinga terakotos, žalios bei aukso spalvų palete. Žaismingi šūkiai, prabangios tekstūros ir taktilinė spaudos apdaila praturtina patirtį, kuriant laiko nežymėtą pasaulį, kuriame vintažinis žavesys sklandžiai dera su šiuolaikine elegancija. Kiekviena detalė kruopščiai sukurta siekiant sužadinti saulės prisotinto poilsio, meninės raiškos ir amžino pasakojimo nuotaiką su pajūrio žavesio prieskoniu.

Pripažinimas

Apie Auksinis apdovanojimas A' Design Award

La Plage Prekės ženklo identitetas laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad La Plage Prekės ženklo identitetas bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. La Plage Prekės ženklo identitetas kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The brand identity for La Plage bridges 1950s beach nostalgia with modern sophistication. Vintage-inspired illustrations, bold typography, and a refined palette of terracotta, green, and gold accents create a timeless aesthetic. Holistic design—from intricate decor to a captivating color story—and advanced printing techniques heighten its visual appeal. Playful slogans like "Girls just wanna have sun" and "Sea la vie," paired with whimsical illustrations, enhance its charm and coastal elegance. Every visual element within the identity contributes to a subtle yet captivating narrative, layering charm and storytelling into the design and shaping a unique brand experience.
Matmenys ir pakuotė: We conceptualized and designed a wide range of materials, from coasters and napkins to staff uniforms, food and drink menus, bags, wrapping paper, packaging details, signage, wall graphics, and all corporate printed materials. With a holistic approach, we crafted a cohesive visual language, ensuring each element featured a unique touch, avoiding repetition in design and infusing richness into every detail.
Žymos: restaurant, branding, typography, illustration, design, identity, graphic design, logo, La Plage, Studio Born
Gamybos technologija: With its distinctive fusion of typography and visuals, the brand creates an immersive and singular world that captivates and engages. Extensive research into typography led to the creation of font pairings that effortlessly balance warmth and sophistication. The logotype was designed with a memorable yet effortless character, perfectly reflecting the brand’s identity—elegant yet approachable. Inspired by vintage photographs, the illustrations evolved from hand sketches into playful, bohemian frames, meticulously digitized and refined with shadows and color to create depth and dimension. The dynamic, expressive typography of the witty slogans was integrated seamlessly with the illustrations, creating a visual harmony that amplifies the brand’s personality. From concept to finalization, we focused on every detail of each print file, carefully selecting materials, paper weights, and textures to create a cohesive brand experience. Pantone colors and gold foil accents were incorporated to enhance the visual appeal, while special printing techniques, such as foil stamping, were used to elevate the branding's tactile experience with elegance. This approach ensured that every element contributed to a refined, memorable brand identity.
Dizaino iššūkis: The primary goal and challenge of this project was to create a distinctive visual identity that would set the restaurant apart from other top-tier establishments in the industry, quickly capturing and engaging guests. We aimed to craft a bold, signature brand that would shine through both its striking visual storytelling and unique tone of voice. Every detail within the restaurant had to embody La Plage's bohemian allure and seaside charm. We carefully curated every element, from the materials used to the printing techniques. During the printing process, we ensured the flawless application of gold foil accents through meticulous oversight. We also collaborated closely with the architectural team to develop branding concepts for the exterior and signage.
Tyrimas: We conducted thorough research into the 1950s lifestyle through visual archives, drawing inspiration from a variety of photos. Each image contributed to a series of cohesive illustrations, with elements taken from backgrounds, poses, clothing, lifestyle and era-defining details. We combined retro-inspired typography with striking gold foil details within the graphics and illustrations. Our goal was to create illustrations that were not only memorable and catchy but also told their own unique story, capturing the vibe of the 1950s in a visually compelling way.
Įkvėpimas: La Plage draws inspiration from archival photos of the 1950s beachside lifestyle. We created playful and engaging compositions that evoke the era’s nostalgic charm. A blend of bohemian allure and seaside nostalgia is brought to life through sophisticated figures and whimsical scenes. Bold and striking typography complements the interior’s aesthetic, embodying a captivating narrative of seaside elegance with an artistic flair. Every detail was carefully crafted, inviting guests to escape the ordinary.
Projekto trukmė: The project started in April 2024 and the creative process spanned 2,5 months, from scratch to completion. Every branding element was meticulously crafted, blending retro illustration styles with distinctive typography. We took a holistic approach to each collateral, ensuring consistency while preserving the vibrant energy of visual storytelling throughout the design. After the client approved the branding concept, we finalized the print files, selected materials, applied Pantone colors, and incorporated special printing techniques to bring the design to life. The branding project was finalized in June 2024, and La Plage launched in August 2024. With all interior finishes in place, the restaurant quickly attracted attention, becoming a highly popular spot in Istanbul.
Veikimo eiga: The La Plage branding operates as a cohesive brand identity system, seamlessly integrating across various touchpoints. The use of tactile printing techniques, like foil stamping, enhances the sensory appeal, ensuring a more immersive and visually striking result. The entire experience, from the moment you pass by the restaurant to when you enter, order food from the menu, and toast with your glass while enjoying an unforgettable moment, is crafted with cohesive and rich visual storytelling.
Patentai: No: 2023 122231, Date: 08.02.2024
Komandos nariai: Client: La Plage No.14 - Restaurant&Bar
Branding Project: Studio Born
Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Copywriting: Studio Born
Photographer: Haldun Kırkbir
Styling & Art Direction: Studio Born
Print House: Focus Print
Interior Design: Architag
Nuotraukų autoriai: Client: La Plage No.14
Branding Project: Studio Born
Creative Directors & Designers: Ipek Eris Ugurlu, Ebru Sile Goksel
Copywriting: Studio Born
Photographer: Haldun Kırkbir
Styling & Art Direction: Studio Born
Print House: Focus Print
Interior Design: Architag