Night Tale Iliustracijų serija by Wenxu Zhao

Night Tale Iliustracijų serija by Wenxu Zhao is a highly esteemed winner of the very prestigious 2025 Geležinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.

GeležinisGrafika· 2025

Night Tale Iliustracijų serija

by Wenxu Zhao

Client: Strawberry Fish Girl

Geležinis apdovanojimas A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Night Tale Iliustracijų serija

Naktinė pasaka – tai iliustracijų serija, pasakojanti apie Braškinės Žuvytės merginos kelionę vasaros naktį. Serija sujungia fantaziją ir siurrealizmą, kad pateiktų atvirą pabaigą turinčią istoriją. Kiekvienoje scenoje personažas vaizduojamas tarp didelių gyvūnų, gėlių ir augalų, kurie tampa metaforomis vidiniams apmąstymams, siekiams ir smalsumui. Iliustracijos sukurtos skaitmeniniu būdu, naudojant aukštą raišką, todėl smulkios detalės išlieka aiškios net didelio formato darbuose. Kūriniai gali būti pristatomi kaip spaudiniai, dideli projekciniai vaizdai arba kaip įtraukianti instaliacija, dengianti interjero erdvės sienas.

The Recognition

About the Geležinis apdovanojimas A' Design Award

Night Tale Iliustracijų serija laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Night Tale Iliustracijų serija bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Night Tale Iliustracijų serija gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is an illustrated series depicting the whimsical journey of Strawberry Fish Girl on a summer night. Blending fantasy and surrealism, it invites viewers into a world where imagination flows freely. Each detail whispers fragments of an open ended tale.
Dimensions & Packaging: 17x22 inches (each), 600 dpi. Flexible sizing based on medium and usage.
Tags: illustration, children's illustration, fantasy, animals, dream world, summer night
Production Technology: The illustrations are digitally created using Photoshop and other graphic design software, allowing for high resolution detail and intricate artistry. The original works are large scale, designed to showcase a rich tapestry of fine details when viewed up close or projected onto expansive surfaces.
Design Challenge: The challenge is to artfully integrate childlike innocence, fantasy, and mystery into illustrations rich with intricate details, while maintaining a sense of visual unity and storytelling coherence.
Research: This project began with the creation of the Strawberry Fish Girl, a whimsical character embodying innocence, mystery, and fantasy. Building upon her image, a series of illustrations were developed, exploring her actions, surroundings, and interactions with her dreamlike environment. Through an introspective creative process, I crafted a narrative that serves as an honest reflection of their inner world, weaving together a story filled with childlike wonder and gentle mystery.

Each illustration carefully incorporates floral elements, plants, and animals, meticulously designed to contribute to the immersive dreamscape. Using digital tools such as Photoshop, the work balances intricate details and visual unity, resulting in a collection that is both technically refined and emotionally resonant. Whether presented as traditional prints, large scale projections, or immersive installations, the series invites viewers to step into a delicate, otherworldly world shaped by imagination and introspection.
Inspiration: This illustration series draws inspiration from my self reflection and dreams. I’ve visualized my self ego through a mystical, dreamlike world, where the interaction between the Strawberry Fish Girl and large animals becomes a metaphor for my inner landscape. Each animal symbolizes a part of me, my goals, my ideas, and my curiosity, weaving together a tale that bridges imagination and introspection.
Project Duration: The work was originally created in 2022, New York City, USA, and revised in 2024, New Jersey, USA.
Operation Flow: The illustrations can be showcased as traditional artworks in an exhibition, projected onto large outdoor screens on summer nights, or enveloping all four walls of an expansive indoor space, creating an immersive, dreamlike experience where the audience can step directly into the enchanting world of the paintings.