HarvardXR 2024 Vizualinis identitetas – autorius Yutong Wang

Darbas HarvardXR 2024 Vizualinis identitetas, kurio autorius Yutong Wang, yra itin vertinamas prestižinio 2025 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

SidabrinisGrafika· 2025

HarvardXR 2024 Vizualinis identitetas

Dizaineris: Yutong Wang

Kategorijos Grafika laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #167298

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie HarvardXR 2024 Vizualinis identitetas

Extended Intelligence naudoja generatyvinį dizainą, kad sukurtų dinaminį vizualinį identitetą, atspindintį AI ir XR. Naudojant procedūrinį generavimą C4D programoje, atsitiktinės pikselių matricos integruoja AI ir XR, sustiprinant konferencijos temas. Ši masteliuojama sistema prisitaiko prie skaitmeninių ekranų, ženklinimo ir spausdintinių medžiagų. Struktūrizuota spalvų paletė atskiria dalyvių identitetus, užtikrinant aiškumą. Taikant generatyvius metodus, identitetas įkūnija inovacijas ir į ateitį orientuotą dizainą.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

HarvardXR 2024 Vizualinis identitetas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad HarvardXR 2024 Vizualinis identitetas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. HarvardXR 2024 Vizualinis identitetas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: HarvardXR 2024: Extended Intelligence is a conference on the convergence of AI and XR at Harvard University and beyond. To express the core values of HarvardXR 2024, this visual identity centers on the concept of pixels, symbolizing the building blocks of digital experiences and the future-facing nature of the event. This visual language helped to reflect the innovative spirit and technological advancement that the conference embodies.
Matmenys ir pakuotė: The visual identity has been applied across various formats, from social media graphics to large-scale signage up to 3048 mm in height. It has been displayed through both digital and physical mediums, including printed materials, posters, banners, and digital screens. The adaptable design ensures clarity and impact across different scales and platforms, maintaining consistency in both small and large-format applications.
Žymos: brand identity, branding, visual identity, experience design, conference
Gamybos technologija: The design was created using Adobe Creative Suite for layout and branding, while randomized pixel matrices with embedded "AI" and "XR" letters were generated using C4D. The finalized visuals were displayed on digital screens and adapted for physical production, including posters, signs, banners, and branded merchandise such as mugs, stickers, and tote bags. Various printing techniques ensured consistency across both digital and physical applications.
Dizaino iššūkis: A key challenge was balancing the generative pixel-based design with clarity and adaptability across various formats. The randomized pixel matrices, while visually engaging, needed refinement to maintain legibility, especially at different scales. Technically, integrating C4D for automation required iterations to ensure consistency. In addition, to enhance participant engagement, a customized digital ticket animation featuring their names was generated and sent via email upon sign-up, creating a personalized and welcoming experience.
Tyrimas: This research explored the integration of generative design in visual identity. The objective was to automate and enhance design consistency using procedural methods. Using C4D, my team generated randomized pixel matrices, embedding 'AI' and 'XR' to reinforce the conference theme. Feedback from participants helped refine color differentiation for speakers, sponsors, staff, and audience. The approach improved efficiency, scalability, and adaptability across digital and physical applications.
Įkvėpimas: The inspiration for this design stems from the fundamental role of pixels in digital experiences. Pixels symbolize both the technological essence of XR and the idea of collaboration — small elements coming together to form something greater. By integrating pixel-based visuals, the brand identity highlights the innovative spirit of the conference while making complex technologies feel engaging and approachable to a diverse audience.
Projekto trukmė: The project started in December 2023 in Cambridge, Massachusetts, and finished in April 2024 in Cambridge, Massachusetts.
Veikimo eiga: This brand identity creates a cohesive and engaging visual experience for HarvardXR 2024, seamlessly adapting across digital and physical formats, from social media to large-scale signage. A dynamic pixel-based design reflects the conference’s themes while four main colors differentiate participant identities, including speakers, sponsors, staff, and audience. This structured visual system enhances recognition and makes complex technologies feel accessible and inviting for attendees.