Sidabrinis Grafika · 2025
Grovehood Collective Brendingas
- Sidabrinis apdovanojimas A' Design Award 2025 in Grafika
- CLIENT: Cansu Dagbagli Ferreira
- Estimated Number of Design Views: 53,600
- Verification code 35943567FA · Verify this award
Colors
About Grovehood Collective Brendingas
Grovehood Collective bendradarbiauja su ekologiškomis butikų ūkiais, siekdama sukurti skaidrų aukščiausios kokybės alyvuogių aliejaus prekės ženklą Nyderlanduose. Vizualinė tapatybė subalansuoja tradiciją ir šiuolaikiškumą, pabrėždama autentiškumą ir atsekamumą. Vintažinio stiliaus įkvėpta etiketė su specialiai išpjaustytomis detalėmis ir rafinuota tipografija atspindi meistriškumą ir rodo visas alyvuogių kilmės detales. Alyvuogės su orbitomis simbolis įamžina šeimos valdomų ūkių atsidavimą, kurių pasaulis sukasi aplink šį vaisių, o žemiška spalvų paletė pabrėžia gaminio natūralią kilmę, formuodama darnią pakuočių sistemą.
About the Sidabrinis apdovanojimas A' Design Award
Grovehood Collective Brendingas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Grovehood Collective Brendingas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Grovehood Collective Brendingas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Press Kit
- Unique Properties
- Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
- Dimensions & Packaging
- 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
- Tags
- olive oil, gourmet, olive, packaging, label design, custom cut, branding
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
- Design Challenge
- Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.
Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color - Research
- A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
- Inspiration
- The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
- Project Duration
- Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU - Operation Flow
- First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.
