Hocking Hills Tinklapio dizainas by Cansu Dagbagli Ferreira

Hocking Hills Tinklapio dizainas by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Bronzinis apdovanojimas A' Design Award in Sąsajos, sąveikos ir naudotojo patirties dizainas Competition Category.

BronzinisSąsaja· 2025

Hocking Hills Tinklapio dizainas

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Bronzinis apdovanojimas A' Design Award Winner in Sąsaja Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hocking Hills Tinklapio dizainas

Hockinghills.com pertvarkymas pristato supaprastintą ir šiuolaikišką rezervavimo platformą poilsiui gamtoje ir lauko veikloms. Teikiant prioritetą aiškumui ir naudojamumui, atnaujintas dizainas pasižymi minimalistiniu požiūriu, kuris išryškina natūralų Hocking Hills grožį. Patobulinta vartotojo sąsaja, optimizuota navigacija ir daugiau nei 100 specialiai sukurtų piktogramų pagerina prieinamumą ir funkcionalumą. Rezultatas yra nuoseklus ir patrauklus skaitmeninis patyrimas, supaprastinantis kelionės planavimą ir išlaikantis ištikimybę prekės ženklo atsidavimui gamtai, bendruomenei bei sklandžiam tyrinėjimui.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Hocking Hills Tinklapio dizainas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Hocking Hills Tinklapio dizainas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Hocking Hills Tinklapio dizainas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging: Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags: website, travel, outdoors, icon design, user interface
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration: 1 year from June 2023 to June 2024
USA and France
Operation Flow: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.