Montigo Experience Store Mažmeninės prekybos dizainas by Chong Hean Teo is a highly esteemed winner of the very prestigious 2025 Geležinis apdovanojimas A' Design Award in Interjero ir parodų erdvių dizainas Competition Category.
GeležinisInterjeras· 2025
Montigo Experience Store Mažmeninės prekybos dizainas
Client: Montigo
Geležinis apdovanojimas A' Design Award Winner in Interjeras Category
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The Design
About Montigo Experience Store Mažmeninės prekybos dizainas
Montigo Hydration Haven perkuria ekologiškai sąmoningą mažmeninę prekybą per krivolinijinę, įtraukiančią parduotuvę Singapūro „Ion Orchard" prekybos centre. Dizainas, sukurtas aplink dinamišką lenktą vaizdo sieną, pakeičia vienkartinius plakatus prisitaikančiu skaitmeniniu turiniu, smarkiai sumažindamas medžiagų atliekas ir anglies pėdsaką. Interaktyvios lazerinio graviravimo stotys ir žavi spalvų erdvė kviečia klientus kurti personalizuotus termosus. Derina kinetinį žavesį su individualizavimu.
The Recognition
About the Geležinis apdovanojimas A' Design Award
Montigo Experience Store Mažmeninės prekybos dizainas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Montigo Experience Store Mažmeninės prekybos dizainas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Montigo Experience Store Mažmeninės prekybos dizainas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Montigo’s Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore’s ION Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser-engraving stations and a vibrant “color wonderland” invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
- Dimensions & Packaging
- 6872mm x 6172mm x 4050mm
approximately 452sqft - Tags
- Sustainable Retail Tech, Customization, Curvilinear Architecture, Eco-Conscious Design, Brand Immersion,Montigo
- Production Technology
- the overview design was first draft in freehand , then transfer into AutoCAD to get it's proper layout. and ultimately build and render the 3D models with sketchup & vray.
- Design Challenge
- Designing for a compact, transit-adjacent space demanded strategic use of technology and form. The curved video wall addressed spatial constraints by optimizing vertical visibility, ensuring the store stood out amid visual clutter while serving as a sustainable alternative to disposable signage. Durable, locally sourced materials were prioritized to withstand high foot traffic, aligning with circular design principles.
- Research
- The primary intent was to create a dynamic, interactive environment that mirrors Montigo’s ethos of individuality, vibrancy, and environmental stewardship.
Key goals included:
Elevating the in-store customization journey through tactile and digital touchpoints.
-Capturing attention from fast-moving commuters.
-Reinforcing brand identity through spatial aesthetics.
-Minimizing environmental impact.
The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. - Inspiration
- The store’s architectural language draws direct inspiration from Montigo’s thermal bottle silhouette, translating its ergonomic curvature into a full-scale spatial experience. The undulating facade and interior layout echo the bottle’s fluid form, creating a tangible connection between product and environment.
The curved video wall emerged as a kinetic reinterpretation of Montigo’s customizable ethos. - Project Duration
- The design process started in June 2024. Videowall was fabricated in Shenzhen. Renovation started in September 2024 and completed in October 2024 in ION Orchard Singapore.
- Operation Flow
- The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. By merging digital allure with tactile engagement and sustainable practices, Montigo’s store has become a landmark of experiential retail - driving footfall, dwell time, and emotional connection to the brand while setting a benchmark for eco-conscious retail design.
- Patents
- All Copyrights reserved by Chong Hean Teo
Trademark by RPG Commerce Sdn Bhd - Team Members
- Teo Chong Hean(Mason)
- Image Credits
- Image #1: Photographer Ching, Shop Front,2024.
Image #2: Photographer Ching, Product Wall,2024.
Image #3: Photographer Ching, Display Counter,2024.
Image #4: Photographer Ching, Laser Engraving Counter/Cashier,2024.
Image #5: Photographer Ching, Videowall display,2024.
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